Brand Marketing Manager, Olympics, NA

Ralph Lauren Corporation (NYSE:

RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

This position is part of the NAM Marketing Sports and Partnerships team. The role will support all aspects of key sports partnerships specifically on the Olympics;
Team USA/LA28 Partnership. As Ralph Lauren prepares for the LA28 Olympic Games, this role will be instrumental in driving innovative, culturally relevant activations and storytelling that elevate the brand on a global stage.

The position will support end‑to‑end partnerships, as well as 360 executions aligned to the NAM marketing strategy and tactics. The individual in this role must develop deep relationships and strong collaboration with external partners, support the development and execution of best‑in‑class, creatively inspiring holistic marketing plans, work collaboratively across multiple divisions of the organization to align and execute the plan, and deliver a clear and compelling strategy and business case for the plans.

• Participate in ideations and development of fully integrated marketing campaigns that build brand desirability, drive elevation, and support partnership business goals. Create plans grounded in deep consumer insight as it relates to the sport/partnership context.
• Manage cross‑functionally with multiple departments to execute omni‑channel activations across the following initiatives/channels:
  • Celebrity and Influencer
  • Traditional and Digital / Social Marketing
  • Merchandising
  • Campaign Content Creation
  • Events, Pop‑up stores and In‑store Activations
  • Operations
  • Media
  • Finance/PO/Invoicing
• Serve as support to the Director with internal and external teams in development, execution, and communication of marketing materials to support all partnerships:
  • Write strategic and inspiring creative briefs
  • Develop holistic marketing strategies that connect to commercial outcomes
  • Create consumer‑oriented connections strategy for media execution
  • Manage budget tracking and timelines
  • Manage input and report on KPIs
  • Collaborate with marketing and sales channel partners (Wholesale, RLS, PRO, RLE), the Agency, Global Brand Team, PR, Retail Development, Media & CIX to execute initiatives and manage project timelines
  • Collaborate with external partners (USOPP/LA28)
  • Collect metrics/reports/recaps and analyze trends/benchmarks; apply critical lens to metrics and identify optimization opportunities
• Bring a curious mindset to understand the competitive landscape and relevant trends within sport/partner areas to inform team growth strategies and fresh ideas.
• Ensure all consumer‑facing touch points are highly elevated and represent the Ralph Lauren brand positioning, aesthetic, lifestyle and flawless execution.
• Support product initiatives and sample management for photoshoots, PR initiatives, events and dressing of talent.
• Run day‑day meetings for internal and external partners while providing clear next steps and outputs.
• Support and manage tracking on all applicable budgets, project timelines and programs.

• Experience in a multi‑channel organization.
• Partnership and sports partnership experience required.
• Experience with royalty and licensing deals required.
• Online marketing/e‑commerce experience.
• Ability to work cross‑functionally to support marketing…