Senior Associate Brand Manager – Confections E-Commerce

Bazooka Candy Brands (BCB), is seeking a Senior Associate Brand Manager for our New York City headquarters. With iconic brands including Ring Pop, Push Pop, Bazooka Bubble gum, & Juicy Drop, BCB is one of the leading manufacturers & innovators of non-chocolate confections in the US. The Senior Associate role is on the E-Commerce marketing team which drives e-commerce development across the confectionary portfolio, a strategic priority and fast-growing area for BCB.

Make your mark in a dynamic company with small hands-on teams working to innovate and create the future of candy in a collaborative, fast-paced environment.

Role & Responsibilities

Reporting to the Director of E-Commerce Marketing, the Senior Associate Brand Manager will make tangible contributions to Bazooka Candy Brands through:

• Strategically create and execute plans to ensure efficient & effective use of resources to meet revenue & profit targets
  • Working closely with media agency and retail partners to run digital advertising campaigns (search, etc.)
  • Working closely with agency partners and internal brand/graphics teams to create enhanced content, seasonal content refreshes and photography
  • Working with customer service representatives to address product issues
  • Manage product changes and updates, ensuring content matches latest shipments
  • New item set up with new retail partners
  • Competitive monitoring
• Developing and executing end-to-end launch strategies, from conceptualization to implementation
  • Evaluate market and competitive trends, consumer insights and ideate with sales team to develop new e-commerce product ideas
  • Working closely with cross-functional teams and vendors to launch new products and creating a strong launch strategy
• Support Director in executing market research studies to drive insights to further enhance business efforts
• Monitoring & analyzing business performance for internal e-commerce team and management reports
• Contributing to creating the vision & strategy for cross-portfolio e-commerce
• Manage monthly budget

Skills & Abilities

• Demonstrated track record of digital advertising, search and content development
• Proficiency in organic search strategies and tactics specific to Amazon
• Experience in designing and implementing test and learn strategies in ecommerce
• Skilled in leading agencies to craft effective messaging and creative assets for e-commerce
• Strong analytical skills with the ability to interpret data and generate actionable insights , preferably through Amazon’s platform
• Strong project management skills, with the ability to organize, prioritize, and execute tasks efficiently to meet deadlines
• Strong interpersonal & communication skills to drive alignment across the organization, including senior management
• Driven to stay updated on industry trends and new features on Amazon, fueled by a natural curiosity for continuous learning.
• Strong financial understanding including costing, budget, and P&L management.
• Strong bias for action
• Passion for your business
• Strategic thinking
• Problem identification/solving
• Strong cross-functional leadership

Education/Experience

• 4+ years digital marketing experience required.
• 2+ years CPG marketing
• Kid-focused, Confectionary, or Snack Food experience a plus
• E-commerce/Amazon experience a plus
• Bachelor’s degree required

Salary Range

$100,000 - $115,000