Senior Director, Product Marketing and Go-to-Market

About rag & bone:

From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.

We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.

rag & bone is seeking a strategic, cross-functional, and highly creative Senior Director of Product Marketing & Go-to-Market to lead the full lifecycle of product storytelling across Women’s, Men’s, Accessories, Footwear, and new categories. This senior leader will own the global product positioning, seasonal GTM strategy, and cross-channel product narratives that power our wholesale, retail, digital, and brand marketing ecosystems. Reporting to the Global SVP of Marketing & Communications, this role bridges Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications to ensure every product—and every collection—launches with clarity, consistency, and cultural impact.

Product Marketing Leadership

• Own the end-to-end product positioning architecture across all categories:
  Women’s, Men’s, Denim, Miramar, Tailoring, Accessories, Footwear, and emerging licensed categories and collaborations.
• Translate design and merchandising intent into compelling, elevated consumer-facing storytelling that embodies rag & bone’s brand identity.
• Build seasonal “big bet” product priorities; align cross-functional teams around hero items, franchises, fit stories, fabric innovation, and price/value narratives.
• Partner closely with Design and Merchandising to influence early product briefs and line development with market, trend, and consumer insights.
• Develop a consistent framework for product naming, feature/benefit storytelling, fit guides, and category positioning.

Go-to-Market Strategy (Global)

• Lead the development and execution of seasonal GTM toolkits: product briefs, line narratives, trend POV, hero product strategy, retail/wholesale talking points, and channel-specific selling stories.
• Architect cross-channel launch strategies for new collections, capsules, collaborations, and category introductions.
• Own the seasonal GTM calendar; align all marketing, creative, eCommerce, retail, wholesale, and communications functions to deliver fully integrated launches.
• Partner with head of International & Omni-Channel Marketing to create high-impact tools for store teams and wholesale partners (Nordstrom, Saks, Bloomingdale’s, specialty boutiques, and international partners).
• Ensure product stories adapt seamlessly across channels: campaign, retail windows, email, paid social, organic social, site, press, influencer programs, in-store events, and wholesale accounts.

Consumer Insights & Market Intelligence

• Leverage insights, competitive analysis, and performance data to inform product positioning and seasonal priorities.
• Own the “voice of the consumer” in collaboration with eCommerce, Retail, and Brand Marketing teams.
• Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.

Cross-Functional Leadership & Collaboration

• Serve as the connective tissue between Design, Merchandising, Marketing, Creative, PR, Wholesale, and Retail.
• Drive alignment across senior leadership on seasonal product priorities and narrative consistency.
• Lead and mentor a high-performing team across product marketing, GTM, and category strategy.
• Influence creative development—from campaign concepts to PDP naming conventions—to ensure product is at the center.

• Bachelor’s degree in Marketing, Communications, Business, or a related field;…