Vice President, Brand Marketing

Position Summary

Excel Sports Management is seeking an experienced Vice President, Brand Marketing to advise a key corporate client on their sponsorship and sports marketing investments within hockey, basketball, baseball, and across talent and influencer partnerships. This senior leader will provide key account and team leadership across the full sponsorship lifecycle, including strategy, negotiation, activation, implementation, event management and measurement. The ideal candidate will support the Excel Brand Marketing team across targeted clients, events, and new business efforts.

This person will create meaningful, strategic, and inspiring brand concepts, ideas, stories, and experiences for our clients.

• Lead Excel Brand Marketing client’s portfolio strategy, sponsorship activation, marketing initiatives, and results reporting
• Build and maintain outstanding senior‑level client relationships that result in enhanced partnerships and increased opportunities for Excel
• Interact frequently with senior‑level clients and all appropriate agencies/properties leadership to direct sponsorship programming initiatives
• Leverage the Analytics function in the sponsorship investment strategy to include portfolio analysis, strategic recommendations and enterprise measurement frameworks
• Provide portfolio analysis, identifying relevant opportunities that yield strategic recommendations for clients
• Lead the direction and development of creative platforms and new consumer engagement activations across all new and future client sponsorship opportunities
• Oversee client‑vendor relationships and activation deliverables on behalf of clients
• Direct creation of activation briefs, recaps, event itineraries and staff plans
• Guide client status calls and supervise agendas or status documents
• Lead the team to develop integrated marketing and activation recommendations (social, digital, traditional media, experiential, PR, events, etc.)
• Direct the creation and implementation of materials that support individual sponsorship initiatives, including the development of creative elements, preparation of marketing activation presentations and other materials to be distributed to clients
• Ensure the acquisition of relevant results to be used in generating sponsorship recap reports
• Oversee building, sustaining, managing, and reconciling budgets, along with providing client budget updates
• Establish and secure internal resources and vendors to ensure the highest standard of work product is consistently delivered
• Proactively develop and maintain outstanding knowledge of sports marketing landscape and client industries in order to identify and act upon new opportunities for our clients
• Manage teammates, up, down, and across the group to ensure flawless client‑service and a second‑to‑none agency experience
• Attend and participate in client and company events which may include some nights and weekends
• Travel to client events as necessary
• All other duties as assigned

• Bachelor’s degree required, MBA preferred
• 12+ years of direct experience in sponsorship marketing or brand marketing strategy and activation at a brand, property or agency
• 5+ years of people management/team leadership experience
• Experience developing and implementing sponsorship marketing strategies and activations on behalf of clients or companies
• Proven sports marketing and agency experience managing and growing day‑to‑day relationships with clients, agencies, and leading a team

• Passionate about creative ideation, developing, and finishing the job all the way through
• Willing and eager to go above and beyond, help his/her teammates, coachable, curious, inquisitive, flexible, and multi‑faceted
• Curious brand marketer that has multi‑channel experience across a variety of different disciplines
• Ability to self‑start and work within a small team and dynamic organization
• Exceptional communicator (written and oral) who overdelivers and strives to impress everyone around him/her with work ethic and willingness to go above and beyond
• Experience managing day‑to‑day relationships with clients, agencies, and vendors
• Strong sense of ownership, ensuring goals…