Manager, Content Strategist

Manager, Content Specialist Social at WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit

WPP Unite is a bespoke agency‑unit built in service of Unilever, operating as one end‑to‑end strategy, design, and activation powerhouse for media and retail marketing. There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

At WPP, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open Environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

The Creative Effectiveness Hub, serves as the engine behind our content performance. This unique embedded role positions you directly within our client’s team, acting as a crucial link between WPP’s cutting‑edge capabilities and the Unilever’s strategic objectives. As a cornerstone of the Social‑First Demand Generation strategy, you will transform raw assets into insight‑driven, deployment‑ready media inputs. You will leverage WPP’s advanced tech and AI‑driven solutions to assemble, version, modularise, and format content, ensuring creative excellence and operational efficiency at scale while directly supporting the client’s business needs.

Working in close partnership with the Unilever’s Media & Commerce teams, you will integrate WPP’s AI capabilities into workflows, pilot emerging technologies, and lead testing to stay at the forefront of innovation. Through seamless collaboration with both WPP internal teams and client stakeholders, and leveraging data‑driven insights, you will continuously improve creative quality, enabling the creation, testing, and optimisation of content for maximum business impact, all while upholding WPP’s operational standards and policies.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

• Content Deployment & Adaptation:
  • Deploy and adapt assets for BSAY (Brand say) and OSAY (Other say) campaigns across social and programmatic channels, directly supporting the client’s Skin Cleansing portfolio and integrating seamlessly with their marketing calendars.
  • Remix and optimise creative assets for platform‑specific requirements while diligently maintaining brand integrity as defined by the client.
• Modular Toolkit Management:
  • Work with WPP’s modular content toolkits to enable efficient versioning and personalisation for client campaigns.
  • Ensure toolkit components are correctly applied and adapted for different formats and placements, aligning with client specifications.
• Digital Content Creation:
  • Utilise tools such as Photoshop, Pencil Pro, and other WPP‑approved digital content creation platforms to edit, adapt, and optimise assets.
  • Maintain high creative quality standards, and leverage WPP’s creative pre‑testing tools, while ensuring speed and scalability to meet client demands.
• Workflow & Collaboration (Unilever & WPP):
  • Act as a primary liaison, coordinating directly with client brand teams, WPP creative agencies, and media partners to ensure timely delivery of adapted assets.
  • Facilitate clear communication and alignment between WPP internal teams and client stakeholders.
  • Support trafficking and asset grid management for SCL category campaigns, ensuring all activities adhere strictly to WPP’s established processes and policies for content production and delivery.
  • Regularly work on‑site at the client’s Hoboken office to foster deep…