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Media Planner; Display

Job in New York, New York County, New York, 10261, USA
Listing for: 24 Seven Talent
Full Time position
Listed on 2026-01-11
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Advertising Manager
Job Description & How to Apply Below
Position: Media Planner (Display)
Location: New York

Title:

Media Planner (Display)

Location:

NYC

Onsite: hybrid 3 days/week

Key Responsibilities
  • Lead end-to-end programmatic paid display and video channel strategy, execution, and optimization
  • Strong understanding of data-driven targeting and brand safety standards applicable to display advertising
  • Design and manage audience segmentation, creative rotation, and budget pacing
  • Develop a rigorous testing roadmap to improve performance outcomes (audiences, creative, bidding, placements)
  • Collaborate with in-house media strategy team to develop and build high-performing creative based on performance and insights
  • Collaborate with Analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)
  • Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis
Required Qualifications
  • 5–7 years of experience managing paid display campaigns in platform at scale (agency or in-house)
  • 2+ years in performance marketing
  • Deep expertise in Google Marketing Platform (DV360, SA360, and CM360) or The Trade Desk with proven campaign success.
  • Deep understanding of ad servers like CM360
  • Experience developing and adhering to project management best practices to delivery error free campaigns
  • Strong understanding of audience targeting, creative optimization, platform features
  • Analytical skills with proven experience hitting ROAS, CPA, or CPI goals
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Management
Industries
  • Book and Periodical Publishing, Marketing Services, and Advertising Services
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