Media Planner; Display

Title:

Media Planner (Display)

Location:

NYC

Onsite: hybrid 3 days/week

• Lead end-to-end programmatic paid display and video channel strategy, execution, and optimization
• Strong understanding of data-driven targeting and brand safety standards applicable to display advertising
• Design and manage audience segmentation, creative rotation, and budget pacing
• Develop a rigorous testing roadmap to improve performance outcomes (audiences, creative, bidding, placements)
• Collaborate with in-house media strategy team to develop and build high-performing creative based on performance and insights
• Collaborate with Analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)
• Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis

• 5–7 years of experience managing paid display campaigns in platform at scale (agency or in-house)
• 2+ years in performance marketing
• Deep expertise in Google Marketing Platform (DV360, SA360, and CM360) or The Trade Desk with proven campaign success.
• Deep understanding of ad servers like CM360
• Experience developing and adhering to project management best practices to delivery error free campaigns
• Strong understanding of audience targeting, creative optimization, platform features
• Analytical skills with proven experience hitting ROAS, CPA, or CPI goals

• Mid-Senior level

• Full-time

• Management

• Book and Periodical Publishing, Marketing Services, and Advertising Services