Senior Manager, TikTok Shops​/Social Commerce

Senior Manager, Tik Tok Shops / Social Commerce

tarte cosmetics is looking for a trend-savvy, data-driven leader to grow our Tik Tok Shops & social commerce business. This is a chance to own GMV growth, shape assortments, and drive cultural relevance at one of the most dynamic beauty brands.

• Lead Growth:
  Own tarte’s DTC business on Tik Tok Shops, delivering GMV and profitability targets
• Help Curate Assortments:
  Develop trend-savvy, strategic assortments tailored to Tik Tok Shops and future social commerce platforms
• Analyze & Forecast:
  Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners.
• Cross-Functional Partnership:
  Collaborate with ecomm, Marketing, Creative, Influencer, PR, Planning, and Ops to bring merchandising strategies to life
• Optimize Merchandising Calendar:
  Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities
• Measure & Report:
  Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy
• Platform Partnership:
  Liaise with Tik Tok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies
• Trend Leadership:
  Stay ahead of Tik Tok/social commerce beauty trends and bring fresh, innovative ideas to the table
• Product content ownership:
  Own product page best practices (including surfacing insights from competitors) & project manage PDP content process

• Proven Tik Tok Shop growth experience
• Deep understanding of the Tik Tok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales
• Willingness to keep pace with Tik Tok Shops'  always on  nature, including nights & weekends.
• Passion for Tik Tok, beauty trends and cultural moments
• Effective communicator and collaborator across creative, analytical, operational & technical teams.
• Must have experience leveraging AI-powered tools (chatgpt, perplexity, replit, sora, etc) and innovation. Vibe coding experience is a plus.

• 5+ years of experience in digital merchandising, e-commerce, or social commerce
• Strong analytical skills; proficiency with sales and analytics tools. Tik Tok Seller Center & Affiliate Center experience required.
• Bachelor’s degree in Marketing, Business, or related field
• Excellent project management, organization, and multitasking skills.

• Salary range: $,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401k plan & access to health and wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
• Hybrid work policy
• Gratis, employee discount on , team give-back initiatives
• Friendly, fun, creative & collaborative work environment
• Tarte is an equal opportunity employer.