Brand Architecture & Activation Manager

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North American Distillers (NADL) is where we manufacture award‑winning American Whiskeys such as Jefferson’s, Rabbit Hole, TX Whiskey, Skrewball, and Smooth Ambler. NADL is part of Pernod Ricard, a global premium spirits and wine company.

The salary range for this role, based in New York, is $ to $. The range may vary if the role is outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers, and against the scope and responsibilities of the position.

Join Pernod Ricard as the Brand Architecture & Activation Manager, where you’ll lead the management and activation of key whiskey brands within our portfolio. This role offers the opportunity to shape brand strategy, oversee innovation and packaging development, and create compelling activation platforms that bring our brands to life.

You’re a strategic thinker with a creative edge who thrives on turning insights into action. You enjoy collaborating across functions, managing complex projects, and influencing stakeholders to deliver exceptional results. If you’re detail‑oriented, culturally attuned, and excited about driving growth for high‑profile brands, you’ll feel right at home here.

• Contribute to the development of brand strategies within Pernod Ricard’s global framework, leveraging consumer insights and identifying growth opportunities.
• Articulate portfolio strategies in key geographies and identify innovation white spaces to drive incremental growth.

• Oversee new product development, packaging updates, limited editions, and exclusive releases.
• Manage range enhancement and rationalization projects, including restages, formats, and sustainability‑driven packaging initiatives.

• Develop campaign‑led activation platforms, guidelines, and tools (POSM) in collaboration with cross‑functional teams.
• Enhance and maintain brand visual identity guidelines, ensuring consistency and compliance across all touchpoints.

Being part of an inclusive and diverse company where professional development and internal career mobility are front and center to our talent strategy. This means your career at Pernod Ricard has many possibilities and you’ll be part of a culture that celebrates the rich diversity of our people across the globe.

• 5‑7 years of experience in brand management, preferably in spirits, beverage, or consumer goods.
• Strong expertise in brand strategy, consumer insights, and packaging development.
• Proven ability to manage cross‑functional projects and influence stakeholders.
• Excellent communication, collaboration, and problem‑solving skills.

Job posting end date: 2026‑02‑27

NADL is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service, or any other classification protected by law.

NADL is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at _Talent

Acquisition@pernod‑