Director, Marketing Talent Initiatives

Organization Overview

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors.

We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

New York City

Marketing is only as strong as the Talent that powers it, and the ANA is breaking new ground to drive growth for its members through empowering organizations to equip, support, and maximize marketer performance.

As part of this mission, the ANA is seeking an experienced professional to help build and scale its newest Practice arena. The Talent arena within the ANA’s Talent & Marketing Organization Practice exists to empower strategic development across the world’s leading brands for marketer – and marketing – growth.

This is an opportunity to get in on the ground floor of a new enterprise with lasting impacts on the industry  will work with thought leaders, marketing executives, and C-suite officers across hundreds of brands to scale existing initiatives and stand up new programs in support of marketing talent and organizational performance success.

A marketer, creative, or former HR professional looking to make a difference. You are excited about the opportunity to help marketers unlock their full professional potential and facilitate pathways for incoming talent to build lasting, meaningful careers.

You are a self-starter, always learning and looking for ways to drive results. You excel at working independently and have a proven track record of achieving measurable outcomes. You have experience developing products or campaigns through launch, working across units to achieve shared outcomes. You can align performance to clear success metrics and communicate the connection to overall business objectives. You are adept at translating strategy to action and have led projects through to completion with P&L responsibility.

You may or may not have led direct reports in the past, but you have significant experience working across teams to drive shared outcomes.
Strategic acumen, leading through influence, effective communication, and project leadership are your calling cards.

• Define ongoing strategy and lead the ANA Marketing Capabilities Council – a peer-to-peer, invitation-only Leadership group across Fortune 500 brands that meets 6× year.
• Plan and ensure success for existing Talent initiatives such as the ANA’s Global Day of Learning (occurs every September).
• Stand up new Talent initiatives aligned with the ANA’s Masters of Marketing Conference (occurs every October).
• Work cross-functionally with Mar Com on product launches, marketing campaigns, and communication strategies.
• Contribute to industry research in support of strategic thought leadership. Future opportunity to author leadership directly is a possibility for the right candidate.
• Craft Practice messaging and strategic reports.
• Work with global industry leaders, CMOs, and other stakeholders to launch industry-defining programs and initiatives.

• Bachelor’s degree plus 7-10 years’ experience in a marketing, creative, or HR (organizational focus) role
• Experience working independently and managing to timelines
• Experience aligning stakeholders across shared objectives
• P&L experience;
  Accountability to outcomes
• Event planning and management experience
• Strong communication and critical thinking…