TikTok Shop Growth Lead

Reach Digital is an official Tik Tok Shop Partner. We’ve become one of the fastest growing Tik Tok Shop agencies in the US servicing 7–9 figure household brands. Our ambition is to become the most sought-after social commerce partner in the market.

This is a ground-floor opportunity to be part of a hungry, high-performance team that’s rewriting the playbook for social commerce. We move fast, hold ourselves to a standard of excellence, and expect everyone to bring relentless hustle, creativity, and accountability. If you want startup energy with the ability to impact major household brands, this is the place.

We’re looking for a driven operator and client growth strategist who thrives in fast-moving, high-stakes environments. You should be excited to dive into every part of the Tik Tok Shop ecosystem—viral content, affiliate marketing, offers, and operations—and be ready to wear multiple hats.

This role demands someone who embraces challenges, thinks creatively under pressure, and pushes for excellence in everything they do. The ideal candidate is passionate about Tik Tok, great at building client partnerships, and has the grit to chase ambitious growth goals.

• Build long term partnerships with clients and set realistic expectations
• Primary POC for client relationship
• Cross-sell other agency services when it makes sense for the clients business needs
• Set and meet timeline for client projects
• Educate clients on Tik Tok Shop ecosystem and levers for success
• Manage and assist a remote team of shop assistants for day to day activities and operations
• Review shop assistants’ work and provide helpful feedback
• Execute shop growth strategies to drive revenue growth for clients
• Understanding content needs and competitor landscape, what kind of content works in the category, what’s working for competitors
• Formulating briefs for creators that are both top of funnel (product education) and bottom of funnel (offer / promo / urgency)
• Craft effective offer and promotions strategy
• Track KPIs and prepare reports on growth, engagement, and sales
• Stay up-to-date on Tik Tok shopping features and trends to identify new opportunities

• Managing a book of 5-8 clients
• Become “best friends” with clients
• Be able to predict and mitigate churn with >95% accuracy
• Train future growth hires on our Tik Tok playbook and mentor towards a team lead role

• 2+ years experience in Tik Tok Shop
• Exceptional communication skills
• Analytics skills and data-driven mindset
• Excellent project management and organizational abilities
• Existing knowledge of the Tik Tok platform and consumer behaviors on the platform
• Willingness to learn fast