Senior Social Media & Influencer Strategist

Senior Social Media & Influencer Strategist

Be LOVE™ is building the future of beverages across multiple categories. Founded by Kurt Seidensticker (Founder of Vital Proteins, early investor in Ghost Energy and Koia) and Leslie Scofield (Toms, Aviator Nation, Summit Series), Be LOVE™ isn't just another beverage brand—it's a cultural movement for wellness, connection, and performance. Our balanced electrolyte drinks are made for everyone, every day, designed to help people feel their best.

Our NYC office is the engine driving the brand forward.

You’ll be the creative and operational engine of our Influencer/Creator Marketing program—responsible for sourcing, coaching, and managing the talent that will help scale Be LOVE™ into a generational beverage brand. From drafting airtight briefs to securing ad authorization and optimizing performance reads, you will be the key operational link between high‑quality creator content and measurable business results, fueling our next phase of brand growth.

You turn creator chaos into clean, on‑time posts. You speak the platform, you think in checklists, and you keep receipts. You balance taste with targets and treat every booking like a mini‑launch. You move fast, protect the brand, and make it easy for creators to win with Be LOVE™. You are the Creator and the Face of the Brand.

You own an active, established channel and you are skilled at generating viral, native content. You understand hooks and retention because you do it yourself, and you are comfortable being on camera as the authentic face of Be LOVE™ on and off your channels. You connect people, remember details, and keep the energy warm, organized, and moving.

Be LOVE™ is looking for a passionate, results‑driven Senior Brand Creator, Culture & Growth Ambassador to serve as the authentic, full‑time face of the brand. This role merges Brand Ambassadorship, High‑Volume Content Creation, strategic execution, and analytical reporting, working across organic and paid channels to make influencer marketing a key brand and business driver.

• Strategic Growth:
  Contribute to the master roadmap, playbook, and measurement plan to elevate influencer & creator marketing into a top‑tier acquisition and engagement channel for Be LOVE™.
• Creative Excellence:
  Serve as a primary coach for our creator network, ensuring all content is best‑in‑class, aligns with brand values, and achieves campaign objectives.
• Performance Optimization:
  Own the monitoring and reporting of campaign performance (organic and paid), providing actionable insights to continuously optimize strategy, execution, and ROI.
• Build a community:
  Help build and nurture a tight‑knit ecosystem of creators, ambassadors, and superfans, keeping group chats active, feedback loops alive, and our presence strong online and in IRL.

• Develop briefs and coach creators toward best‑in‑class content. Review concepts for fit, clarity, and brand safety.
• Own the content creation of Be LOVE’s brand channels (IG, Tik Tok), including scheduling, community management, content creation, and spotting.
• As the face of the brand, own and execute the content strategy for your personal channel(s) (which promote Be LOVE™ and our core brand channels; ideate, shoot, edit, and post with clean CTAs).
• Monitor, manage, and report on performance of organic & paid campaigns, including both performance‑driven and awareness campaigns.
• Ensure all contractual obligations are met and all campaigns launch on time with clean links and disclosures.
• Optimize strategy and execution based on learnings.
• Partner closely with Brand, Studio, and Growth teams to leverage creator content as part of our campaigns & always‑on brand moments.
• Stay on top of trends, share case studies, and demonstrate thought‑leadership across the organization.
• Continuously research and learn from other successful brands with a strong social media & influencer presence.
• Work with the Senior Creator Program Lead on the master roadmap, playbook, and measurement plan to grow influencer marketing into a key brand and business driver, with measurable impact across reach and impressions,…