Product Marketing Manager

📣 Role Summary

As a Product Marketing Manager at Topline Pro, you’ll translate product capabilities into clear, compelling narratives that drive engagement, adoption, and growth. You’ll own the go‑to‑market strategy for launches—planning positioning, messaging, collateral, and cross‑functional execution across Product, Sales, CX, and Brand. You’ll build and maintain high‑quality marketing assets like pitch decks, explainer videos, and comparison pages, and ensure consistent messaging across web, email, paid media, and lifecycle campaigns.

You’ll also shape onboarding flows and in‑product education to drive stronger activation and retention, gather insights through market and customer research, act as the voice of the customer internally, and shape how we differentiate in a competitive space. If you’re execution‑focused, thrive in a fast‑paced environment, and are excited to use AI tools to scale content and drive impact, this role is for you.

• Lead the go‑to‑market strategy and execution for major product launches and feature rollouts—from messaging and positioning to enablement and asset creation.

• Own and evolve our product messaging frameworks, ensuring they reflect our differentiation and resonate with target personas across the funnel.

• Conduct market, customer, and competitive research to shape positioning and surface whitespace opportunities.

• Collaborate cross‑functionally with Product, Sales, Design, and CX teams to align messaging and drive adoption, and improve onboarding and activation.

• Build and maintain high‑quality marketing collateral: pitch decks, one‑pagers, explainer videos, demo scripts, and comparison content.

• Use AI tools to accelerate content creation and scale consistent, high‑quality storytelling across all touch points.

• Analyze the performance of messaging, onboarding, and campaign content to influence roadmap priorities and improve feature engagement and retention.

• 5+ years total marketing experience, including 3+ years in product marketing, ideally in SaaS or tech.

• Proven ability to lead GTM strategies independently and execute in fast‑paced environments.

• Strong written and verbal communication skills, with fluency in storytelling, positioning, and cross‑channel messaging.

• Deep project management ability with a track record of juggling competing priorities across teams.

• Familiarity with AI‑first workflows and tools like ChatGPT and Notion AI.

• Experience building enablement materials and messaging frameworks that drive sales success and customer engagement.

• Comfortable operating in ambiguity, owning end‑to‑end launches, and influencing without authority.

• A self‑starter who takes full ownership and pushes initiatives forward with minimal oversight.

• Naturally collaborative and skilled at building alignment across teams.

• Strategic yet detail‑oriented—you can toggle between messaging frameworks and content execution with ease.

• Mission‑driven and energized by supporting small businesses through technology.

• Gritty, positive, and proactive. You’re not afraid to challenge the status quo and improve what you inherit.

• $100k–$120k and equity package

• Full Medical, Dental, and Vision coverage

• 401(k) plan (non‑matching)

• Unlimited vacation, 9 company holidays, 1 annual volunteer day

• New hardware and workspace enhancements

• Company‑paid Wellhub membership for fitness and wellness

• Dinner covered with Uber Eats + a stocked kitchen to keep you fueled.

• Recruiter Screen

• Hiring Manager Screen

• Product Screen

• Onsite

• CoFounder Screen

• No Bullsh
  * t: We create meaningful results for our customers and drive growth for our team—ensuring progress and impact are felt every day. Our focus, both internally and externally, is on delivering genuine value rather than superficial solutions or benefit without purpose.

• Think Big, Learn Fast: We move quickly, acting on data to uncover insights and solutions. We embrace risks, knowing every experiment fuels growth—even when it doesn’t go as planned.

• One Team, One Dream: We tackle challenges together with creativity, and an open mind—always seeking solutions and embracing fresh ideas to win as a…