Vice President, Blockchain Product Marketing Strategy

Location: New York

Vice President, Blockchain Product Marketing Strategy

J.P. Morgan’s Commercial & Investment Bank is a global leader across banking, markets, securities services, and payments. This role provides an experienced and curious product marketer the opportunity to create and support end-to-end marketing strategies, apply "big-picture" marketing ideas to spark internal and external engagement, and ultimately simplify complex and technical concepts for J.P. Morgan prospects and clients.

Base pay range

$/yr - $/yr

Job Responsibilities

• Lead our content strategy and roadmap to develop breakthrough educational content on key blockchain-related themes and topics, in partnership with agencies and internal content development teams.

• Develop a comprehensive product marketing strategy that aligns with our overall business objectives and drives product adoption, revenue growth, and market leadership.

• Define, develop, and establish compelling product narratives and messaging that serve as the foundation for all outbound marketing initiatives.

• Formulate go‑to‑market strategies with clearly defined "moments" to drive awareness for an emerging business.

• Establish and maintain strong relationships with key stakeholders and marketing counterparts, including executives, product managers, channel marketing, and regional marketing teams, fostering collaboration and a deep understanding of what success looks like for the business.

• Own, lead, and manage the delivery of multiple projects and deadlines, executing complex marketing initiatives from inception to completion.

Required Qualifications , Capabilities, and Skills

• 8+ years of experience in product marketing or product strategy, with a proven track record of developing and executing successful product marketing strategies.

• Strong collaborative leadership skills, with experience leading and managing cross‑functional teams and initiatives.

• Excellent communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non‑technical audiences.

• Exceptional project management skills, with the ability to plan, prioritize, and manage multiple projects, deadlines, and stakeholders simultaneously.

• Highly attentive to detail, with the ability to identify unique areas of opportunity from customer insights.

• Analytical mindset, with a strong ability to leverage data to drive decision‑making and optimize marketing efforts.

• Proven ability to collaborate effectively and harmoniously with cross‑functional teams and influence stakeholders at various levels of the organization.

About Us

JPMorgan

Chase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.

These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

About The Team

J.P. Morgan’s Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and…