Member Engagement Strategy Manager

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Our mission: to eliminate every barrier to mental health. At Spring Health, we are revolutionizing mental healthcare by removing barriers that prevent people from getting the help they need, when they need it. Our clinically validated technology,
Precision Mental Healthcare
, delivers the right care at the right time—whether it is therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We partner with over 450 companies, from startups to Fortune 500 corporations, as a leading provider of mental health services, caring for 10 million people. Our clients include brands you know like Microsoft, Target, and Delta Airlines, who trust us to deliver best-in-class outcomes for their employees globally. With our platform, we have generated a net positive ROI for employers and are the only company in our category to earn external validation of net savings for customers.

Spring Health is seeking a Member Engagement Strategy Manager to join our fast-growing Member Marketing team. In this role, you will unlock access, activation, and utilization among our most strategic customers by delivering a consultative, data-driven, and highly personalized approach to customer marketing. You will serve as the strategic marketing voice for key enterprise accounts, developing and implementing marketing strategies that directly support member engagement and revenue goals.

• Partner with Strategic Account Managers and other stakeholders to co-own member marketing outcomes for Spring Health's most high-impact customers.
• Develop and deliver personalized, data-informed member marketing playbooks reflecting each customer's population needs, benefits ecosystem, and business goals.
• Translate complex engagement data into clear, actionable insights for customers, showing what is working, where improvements are needed, and why tactics will drive results.
• Lead implementation marketing strategy for strategic customer launches, ensuring timely go-to-market execution and driving early enrollment and activation.
• Build strategic remediation plans for customers not meeting enrollment or utilization targets; identify root causes and define tactical solutions to get back on track.
• Collaborate with Core Customer Marketing and Lifecycle Marketing to ensure personalized strategies are scalable and executable across teams.
• Act as a trusted marketing advisor to customers, educating them on best practices and advocating for strategies aligned to shared success metrics.
• Track, report, present, and program manage performance metrics with clarity and consistency, reinforcing the value of Spring Health’s marketing approach to internal and external stakeholders.
• Navigate seamlessly between customer-facing strategy sessions and deep-dive tactical collaboration.

• Strategic customers meet or exceed member enrollment, activation, and utilization targets within the first 6 months post-launch.
• You consistently deliver curated marketing strategies that align with each customer's goals and population needs, and are recognized by stakeholders for driving measurable impact.
• Scalable processes and playbooks are developed and adopted across Core and Lifecycle Marketing teams.
• Cross-functional teams, including Strategic Account Managers and Customer Success, view you as a trusted partner and advisor.
• Proactive identification and resolution of performance gaps leads to successful remediation of at-risk accounts.
• Your insights and data storytelling help customers clearly understand the why behind marketing strategies and influence decision-making.

• 6+ years of experience in B2B2C or customer marketing, ideally in healthcare, benefits, or a mission-driven, high-growth environment.
• Proven success creating and executing marketing strategies that drive measurable outcomes (activation, engagement, or revenue) for large enterprise accounts.
• Strong storytelling and communication skills; ability to present data-driven insights in a compelling, customer-centric way.
• Deep empathy for customer and member needs, with a track record of…