Senior Marketing Manager, Corporate Gifting

1-800-Flowers is on a mission to help businesses build stronger relationships through the power of thoughtful gifting. We’re looking for a strategic, creative, and data-driven Senior Marketing Manager to help accelerate growth across our B2B business.

In this role, you’ll shape and execute marketing programs that position our portfolio of brands (including 1-800-Flowers, Harry & David, Cheryl’s Cookies, The Popcorn Factory, and more) as the go-to solution for corporate gifting, recognition, and employee engagement.

You’ll work across key business channels to drive brand awareness, lead generation, and client retention for our corporate segment, partnering closely with sales, product, and account management teams to deliver high-impact campaigns that move the needle.

This is a hands‑on, cross‑functional role where you’ll drive and execute the B2B marketing strategy, ultimately helping companies give more meaningfully.

At 1-800-Flowers, we bring people closer together, whether through a heartfelt birthday gift, a thank‑you basket, or a corporate recognition program that makes employees feel valued.

Our Corporate Gifting division empowers organizations of all sizes to connect with their teams and customers in meaningful ways. Backed by a family of iconic brands, we offer businesses a full suite of gifting solutions that combine convenience, personalization, and impact.

We’re modernizing how companies approach recognition and appreciation, using data‑driven insights, digital tools, and beloved brands to help organizations nurture relationships that drive loyalty and satisfaction.

If you’re energized by variety, excited to work across premium consumer brands, and motivated by creating measurable business value, this is an opportunity to join a passionate, fast‑moving team where your work truly matters.

• Develop and execute integrated marketing strategies that drive awareness, engagement, and conversion across our corporate gifting brands.
• Partner with Sales to build targeted lead generation and nurture campaigns across email, paid media, content marketing, and events.
• Manage and optimize the corporate gifting website to drive traffic, improve conversion rates, and enhance the user experience.
• Build and maintain an annual marketing calendar that aligns to key corporate gifting moments (holidays, employee appreciation, client retention initiatives, etc.).
• Support revenue growth by identifying new audience segments and verticals with high gifting potential.

• Own campaign strategy and execution for B2B demand generation and retention programs from thought leadership and storytelling to promotional offers and lifecycle journeys.
• Create compelling messaging and creative briefs that showcase the emotional and business impact of gifting.
• Collaborate with internal creative teams to deliver assets that reflect our premium brand portfolio.

• Develop marketing collateral, pitch decks, and playbooks that empower Sales to tell a unified brand story across our portfolio.
• Lead go-to-market planning for new corporate gifting products, services, and digital tools.
• Partner with internal stakeholders to ensure consistent messaging and seamless client experiences across touchpoints.

• Manage B2B email programs, including promotional campaigns, onboarding journeys, and client education series.
• Leverage segmentation, testing, and automation to increase engagement and conversion rates.
• Coordinate with CRM teams to ensure campaigns align with lead scoring and nurture workflows.

• Track and analyze marketing performance across channels to inform ongoing strategy.
• Identify key insights that improve campaign efficiency, lead quality, and ROI.
• Test new approaches to content, messaging, and media to drive continuous improvement.

• 5–7+ years of experience in marketing, with a focus on B2B and/or e-commerce.
• Strong understanding of B2B demand generation, lead nurturing, and customer lifecycle marketing.
• Proven ability to develop and execute multi‑channel…