Brand Strategy Manager; Fractional
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-01-12
Listing for:
SalaryGuide
Full Time
position Listed on 2026-01-12
Job specializations:
-
Marketing / Advertising / PR
Branding Specialist / Ambassador, Digital Marketing, Marketing Strategy
Job Description & How to Apply Below
Location: New York
Responsibilities
- Lead brand strategy development and evolution across the TAC portfolio
- Define and maintain brand positioning, messaging architecture, and voice/tone guidelines
- Ensure brand consistency across all digital properties and customer touchpoints
- Conduct discovery sessions with internal stakeholders to understand business objectives, audience needs, and project requirements
- Translate business requirements into compelling creative briefs for designers and agency partners
- Guide narrative strategy and user experience for landing pages, website updates, and marketing campaigns
- Manage relationships with external designers, agencies, and creative vendors
- Evaluate creative work against brand standards and strategic objectives
- Provide strategic feedback and direction to ensure deliverables meet business goals
- Own the strategic direction for website updates, landing page development, and digital marketing assets
- Collaborate with business unit leaders to develop targeted messaging and positioning for different audiences
- Support go-to-market initiatives with brand-aligned creative strategy
- 7+ years of experience in brand marketing, brand strategy, or creative strategy roles
- Strong background in both marketing and creative disciplines (you can speak fluently with both marketers and designers)
- Proven ability to conduct stakeholder discovery and translate business needs into creative direction
- Experience developing brand guidelines, messaging frameworks, and creative briefs
- Portfolio demonstrating strategic thinking and creative problem-solving
- Excellent communication skills and comfort working with senior leadership
- Self‑directed work style suited for fractional/remote engagement
- Experience in performance marketing, digital marketing, or agency environments
- Background working with multi‑brand portfolios or brand architecture projects
- Familiarity with fintech, insurance, or home services verticals
- Experience managing brand consolidation or rebranding initiatives
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