Manager, Content Marketing & Partnerships

Overview

Job Description:
Who We Are: Sirius

XM and its brands (Pandora, Sirius

XM Media, Ads Wizz, Simplecast, and Sirius

XM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners — in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing Sirius

XM’s vision to life every day. Sirius

XM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. Sirius

XM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of Sirius

XM, is the largest ad-supported audio entertainment streaming service in the U.S. Sirius

XM’s subsidiaries Simplecast and Ads Wizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as Sirius

XM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. Sirius

XM, through Sirius

XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, Sirius

XM offers connected vehicle services to automakers.
How you’ll make an impact: The Manager, Content Marketing & Partnerships is responsible for fostering growth of Sirius

XM’s entertainment and comedy radio partners, as well as podcasts through creative marketing execution, maintaining relationships, synthesizing and sharing data, and more. The ideal candidate will have a blend of strong digital marketing, awareness and excitement around pop culture, and rich experience in the media landscape.

• Brainstorm and pitch creative marketing strategies, content, and promotional opportunities aimed at gaining new audiences, retaining and engaging existing audiences, and building brand awareness.
• Develop marketing strategies and creative briefs for specialty programming, show and channel launches, events, interviews, promotional assets, graphics, and more.
• Cultivate and maintain strong relationships with partners, serving as the main point of contact for marketing initiatives. Ensure seamless communication and coordination.
• Manage marketing from planning and strategy phases to implementation, execution, data analysis, and presentations.
• Strategize and execute social promotion campaigns across Instagram, Tik Tok, X, Facebook, Snapchat, Reddit, You Tube, and other relevant marketing platforms.
• Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Sweeps, Email, Channel Marketing, OEM, Sales, Brand, and Digital.
• Partner with design teams (in-house and external) to brief on all necessary assets and elements. Act as project manager for feedback, changes, and approvals.
• Monitor and analyze the performance of marketing initiatives using relevant metrics, KPIs, and benchmarks to build insights and make data-driven decisions.
• Ensure seamless communication and coordination to optimize the effectiveness of partner programs.
• Act as quality control for each partner by coordinating approvals of marketing materials.
• Provide and present regular reports and insights to stakeholders, highlighting the impact of marketing activities and identifying…