Senior Manager, Digital Media & Communications , NY

Senior Manager, Digital Media & Communications

New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination.

And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

To help us do this essential work, The Times is hiring a Senior Manager, Digital Media & Communications who will be responsible for developing and executing a comprehensive and cohesive social and digital media strategy supporting the issues management and rapid response communications needs of The New York Times through its corporate communications social media accounts. You will work closely with our data and communications teams to monitor social conversations, identifying emerging issues and ensuring consistent and appropriate communication during sensitive situations.

The ideal candidate is a highly organized, detail‑oriented, and poised communications professional with expertise in successfully deploying creative formats, including video, across social media platforms. You should have a deep understanding of evolving online trends and narratives, the ability to quickly adapt within dynamic environments, and the capability to work effectively under pressure.

This is a hybrid role based in our New York City headquarters, reporting to the Executive Director of Media Relations and Communications. You can typically expect to come into the office 3 days per week. This position requires some after hours, weekend and on‑call work.

• Develop and execute a comprehensive social media strategy for the corporate communications accounts of the New York Times, leveraging social media to tell our story and responding to relevant trends. Manage corporate communications social channels, create compelling and timely content, monitor conversations, and collaborate with colleagues across the communications team to surface relevant topics.
• Assist in the development and execution of social media rapid response plans during crises, breaking news, or sensitive issues, drafting, creating and posting approved rapid response content (e.g., statements, FAQs, reactive posts, short videos and other creative formats) across various social platforms, ensuring accuracy and brand consistency. Craft a nuanced social media issues management strategy for the New York Times, adhering to approved messaging and brand guidelines.
• Identify potential reputational risks and elevate them to the appropriate stakeholders for timely intervention. Work closely with our data team, monitor engagement and sentiment on rapid response posts, provide real‑time feedback and insights, and produce after‑action reports summarizing the effectiveness of your strategy.

• A bachelor’s degree and 8+ years of increasing experience working in social and digital media, with experience working on rapid response and issues management communications for a high‑profile organization.
• Deep understanding of current events and how narratives evolve across social and digital media platforms.
• Proven experience developing and executing successful social media strategies with a strong understanding of online community dynamics and brand reputation management.
• Proficiency with social media management platforms and social listening tools.
• Exceptional writing and editing skills; proficiency with using creative formats and tools, including video, to share information across social platforms.
• Demonstrated stakeholder management skills, with experience developing consensus and alignment on a strategic point of view across a diverse and matrixed organization.
• Prior experience working at a media organization or a large corporation with international reach and prominent presence on social media.
• Prior study or work with online influencers or high‑follower social media…