Senior Associate, Investment

Company description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

You will support the Manager levels on behalf of Spark Foundry Digital clients managing day-to-day planning and buying across a variety of digital programs, including:

• Broadband video programs across the portals and a variety of niche content sites
• Brand specific online plans (traditional online banners, sponsor ships, etc.)
• TV-centric digital/online extension sponsor ships and integration programs
• Advanced TV trial initiatives, including interactive TV, VOD, etc.

• Areas of focus will be: web advertising (acquisition and brand), broadband (video, new forms of broadband connections), and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
• Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
• Develop digital media plan recommendations based on integrated communication planning processes
• Connect with traditional planning & buying teams to ensure ideal synergy is delivered
• Negotiate and buy approved digital media plan programs
• Develop success metrics/measurement goals for all digital programs
• Report on and optimizing digital programs on an ongoing basis

• 1+ years of online/digital media planning and implementation expertise
• Acquisition and branding background experience and familiarity/proficiency with the following systems/tools is preferred:
  • Prisma, Mediaocean, MBOX
  • Nielsen Net Rating, Comscore, Ad Relevance, eMarketer, Forrester
  • Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
  • Excel, Word, Power Point

• Proficient in Prisma (media management tool)
• Proficient understanding of third-party ad measurement and trafficking tools (e.g. Integral Ad Science)
• Strong oral/written communication and negotiation skills

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or…