Manager, Digital Communications

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Department Overview

Corporate Communications is an ambitious Department within Golub Capital. The team’s goal is to be indispensable and trusted advisors to the Firm at key moments and milestones. The team strives to be collaborative and creative storytellers, committed to crafting compelling messages that positively influence stakeholder perceptions about the Firm and its goals. They also act as the Firm’s early warning system’ by anticipating reputation threats and managing reputational issues decisively and efficiently.

Position Information

Hiring Manager

Head of Corporate Communications

Department

Corporate Communications

Department Overview

Corporate Communications is an ambitious Department within Golub Capital. The team’s goal is to be indispensable and trusted advisors to the Firm at key moments and milestones. The team strives to be collaborative and creative storytellers, committed to crafting compelling messages that positively influence stakeholder perceptions about the Firm and its goals. They also act as the Firm’s early warning system’ by anticipating reputation threats and managing reputational issues decisively and efficiently.

Corporate Communications achieves its goals through the development of integrated communications plans that support business objectives. The team also collaborates closely with Firm leadership, Direct Lending, the Investor Partners Group, and Human Resources to develop messaging and positioning that resonates with varied stakeholders in a structured, process-oriented and collaborative way. Key stakeholder groups include private equity sponsors, investors, lenders and employees.

Position Responsibilities

Reporting to the Head of Corporate Communications the Digital Communications Manager will lead the Firm’s promotional efforts.

Responsibilities Include, But Are Not Limited To

• Creating and managing thoughtful social media campaigns for Corporate and Executive social media channels as well as growing and monitoring the health of these channels, increasing followers and engagement
• Collaboration with the Marketing Team, including:
• Developing compelling content for Corporate, Executive and sales enablement social channels and advertising campaigns including copywriting
• Together with the Creative Services Team, refining visual formats and drive integration of photo and video across Linked In, Oktopost and other relevant platforms
• Overseeing Firm level digital advertising campaigns by collaborating with internal stakeholders to identify goals and objectives, audiences and budget, create compelling messaging visuals, plan appropriate campaigns and platforms and work with external vendors for placement, optimization and performance analysis
• Partnering with Channel and Content Marketing Teams to enhance integrated marketing programs through development and implementation of both sales enablement campaigns via Oktopost and paid amplification strategies
• Developing social media content guidelines, social media policies and consistent and timely editorial calendars
• Driving brand awareness through oversight of our industry awards program as well as proactively looking for additional awards opportunities that will further enhance the brand
• Working with internal stakeholders to develop KPIs aligned with business goals, assessing program metrics and recommending pivots to approach that optimize engagement
• Managing all necessary approvals from the Legal & Compliance teams
• Reviewing and analyzing industry trends and best practices for optimizing advertising and social media content and platforms to enhance the Firm’s brand

• Bachelor’s degree required
• 5+ years of digital communications or digital marketing experience, specializing in social media, digital strategy, content strategy, paid media and online community management
• Working knowledge of capital markets and the financial services industry is preferred
• Experience partnering with Legal and Compliance…