Manager, Makeup and Fragrance Category Marketing, Estee Lauder NA

Manager, Makeup and Fragrance Category Marketing, Estee Lauder NA

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Overview

We are seeking a strategic, creative and results-driven Manager who balances accuracy with speed and care to join Estee Lauder’s Makeup and Fragrance Category Marketing team. This role will join a high-performing team that drives innovative go-to-market strategies that combine business acumen, excellence in execution, strong collaboration and a consumer-centric lens. The category marketing team is equal parts left and right brained when creating the brand’s integrated, omnichannel marketing and reporting efforts for these categories within the U.S.

This Manager role leads our regional forecasting, reporting and GTM execution. This role collaborates across commercial, creative, events, media and influencer teams to create an impactful brand experience that drives product interest and trial—and ultimately grows our market share. The ideal candidate is a brand builder and category enthusiast with regional expertise, consumer obsession, analytical mindset and a proven ability to deliver results in a complex, omni-channel environment.

Description

KEY RESPONSIBILITIES

• Serve as key operational leader on forecasting process and ambition-setting for all New Product Launches, working collaboratively with global business planning, account leads/planners and brand senior leaders to gain alignment.
• Leverage a balance of category expertise and pop-culture obsession to monitor and analyze category, brand, and competitive performance within the region, leveraging a rich combination of industry insights across product, consumer, macro societal trends to inform strategy and optimize performance.
• Work with the Executive Director and Director to develop and manage seasonal Category Merchandise Financial Planning (MFP), Long Range Plan, Category P&L and monthly reconciliation across key cost centers.
• Drive retail and net sales growth by managing launch calendar, assortment strategy, and key performance indicators across channels.
• Lead weekly post-mortem analysis of launches and campaigns to inform future planning in collaboration with Retail, Demand Planning and etc.

• Uphold and champion a growth-minded, collaborative, and disruptive approach that leverages insights, KPIs and culture to drive sustainable results.
• Meaningfully contribute to end-to-end go-to-market planning process for new product launches, hero accelerations, and seasonal campaigns across all channels (retail, DTC, specialty).
• Lead assigned briefing process for North America photo shoots, select VM distortions, category and assortment strategy, and sampling, media/PR, education/events and retailer specific activations etc in collaboration with Assistant Manager.
• Monitor and identify trends that enrich go-to-market strategies and inform potential new ways of achieving business impact.
• Partner with global and NA brand teams to ideate and capture localize product launches, storytelling, and 360° marketing programs, meeting notes, and drive next steps when needed.

• Ensure that every touchpoint of the consumer journey reflects the brand's identity and prestige codes.
• Use consumer insights and data to refine strategies and ensure campaigns are driving customer acquisition, retention, and brand loyalty.
• Comfort with proposing product innovation gaps and opportunities when applicable.
• Work closely with Global and CFX teams to track and support execution of tentpole…