Senior Marketing Director

Video Amp is on a mission to create the best employee and workplace experience where people can bring their whole self to work everyday. We believe that accomplishing something great requires a special group of people who work hard, drive results and have a blast while doing it - people who challenge the status quo and embody our values. People who say “I’ll find a way” instead of saying “it can’t be done.”

At Video Amp, we believe in challenging advertising paradigms to maximize value for clients. We do this by enabling companies to execute on business outcomes across their media investment instead of more traditional media metrics. Video Amp is the software and data solutions company powering the convergence of linear TV and digital video advertising. Our solutions connect linear TV viewership with addressable data assets to benefit the marketing and media industries.

This enables marketers and content owners to holistically plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising.

Location:

New York, NY (Hybrid)

We're seeking a performance-driven marketing leader who thrives at the intersection of analytics, operations, and execution. This role is the engine of our marketing function—combining technical marketing expertise with strategic leadership, requiring someone who can both architect our marketing technology stack and drive measurable revenue impact. You'll be the bridge between strategy and execution, ensuring every marketing dollar is tracked, optimized, and aligned to business outcomes.

• Design, execute, and optimize email marketing strategy to drive engagement, nurture leads, and convert opportunities
• Manage marketing's use of CRM, including lead scoring, segmentation, campaign tracking, and MQL generation to ensure seamless handoff to Sales
• Coordinate with Product Marketing on product launches and go-to-market email campaigns
• Partner with Revenue Operations and Sales teams to ensure accurate attribution and lead tracking

• Lead and optimize Video Amp's Mar Tech stack including marketing automation, analytics, and content management systems
• Oversee website strategy, management, and optimization to drive conversions and support the customer journey
• Implement and maintain tracking infrastructure, attribution models, and data integrations across all marketing systems
• Build efficient operational processes and workflows to enhance scalability and productivity across the marketing organization

• Establish and maintain comprehensive ROI tracking across all marketing channels including events, email campaigns, webinars, sponsor ships, press coverage, and digital advertising
• Build reporting systems and dashboards that provide actionable insights into marketing performance, attribution, and funnel metrics
• Continuously analyze campaign performance and optimize marketing spend allocation based on data
• Partner with Revenue Operations and Sales teams to ensure accurate lead tracking and alignment on funnel metrics from MQL through closed-won

• Partner with Product Marketing to develop compelling client case studies and testimonials that showcase Video Amp's value proposition
• Develop and execute webinar strategy, from topic ideation to promotion to post-event follow-up, tracking all MQLs
• Oversee data-driven thought leadership content including reports, blog posts, and social content that positions the brand as an industry authority

• 8-10 years of marketing experience with at least 4 years in performance marketing, marketing operations, or growth marketing roles
• Deep expertise in marketing analytics and data-driven decision making—you're equally comfortable in Excel, and marketing dashboards
• Strong technical proficiency with CRM systems (Salesforce required), marketing automation platforms, and analytics tools (Google Analytics, etc.)
• Proven track record of implementing and optimizing Mar Tech stacks at B2B companies
• Experience establishing measurement frameworks and tracking ROI across diverse…