Marketing Manager

Location: New York

Position Overview

Position Overview
. We are seeking a highly skilled, data-driven Marketing Manager to lead our brand growth and inbound lead generation strategy across Instagram, Facebook, Tik Tok, Linked In, and You Tube. This role owns the full marketing funnel—from content strategy and paid campaigns to email and text marketing, promotions for new listings, buyers, and live events. This is a high-impact role for a growth-focused marketer who thrives in fast-paced environments and knows how to turn attention into appointments and revenue..

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Key Responsibilities Brand Growth & Digital Strategy

• Build and execute multi-platform marketing strategies to grow brand awareness, engagement, and inbound leads.
• Own the full content and promotion calendar across all platforms.
• Drive consistent audience growth, visibility, and market authority.
• Maintain brand messaging, voice, and visual standards across all channels.

Social Media Marketing (IG, FB, Tik Tok, Linked In, You Tube)

• Develop platform-specific content strategies for short-form and long-form video.
• Manage posting schedules, engagement, community management, and direct messages.
• Track performance metrics and optimize for CPL, CPC, CTR, and ROI.
• Launch and optimize paid advertising campaigns for lead generation and retargeting.

Email & Text Marketing

• Plan and execute automated and broadcast campaigns for: new listings, buyer opportunities, open houses, educational events.
• Manage CRM integrations, segmentation, and follow-up funnels.
• Improve open rates, click-through rates, appointment conversions, and overall nurture performance.

Lead Generation & Funnel Optimization

• Build and optimize landing pages, lead magnets, and registration forms.
• Track full-funnel performance from click to closing.
• Collaborate with the sales team to improve lead quality and speed-to-contact.

Event & Promotion Marketing

• Promote seminars, open houses, mixers, and brand activities through paid and organic channels.
• Build pre-event and post-event nurture campaigns.
• Drive registrations, attendance, and follow-up conversions.

Analytics, Reporting & Optimization

• Weekly and monthly performance reporting across all platforms.
• Identify trends, creative winners, and audience behavior.
• Use insights to continually improve campaign performance.

Qualifications

• 3+ years of proven experience in digital marketing, brand growth, or lead generation.
• Expertise with Instagram, Facebook, Tik Tok, Linked In, and You Tube marketing.
• Strong experience with paid ads (Meta, Tik Tok, Google/You Tube preferred).
• Proven success in email & SMS marketing automation.
• Strong understanding of sales funnels, conversion optimization, and CRM workflows.
• Experience managing creatives, designers, videographers, or agencies.
• Strong analytical, copywriting, and campaign management skills.
• Highly organized, deadline-driven, and performance-focused.

Bonus Skill (Preferred)

• Real estate, mortgage, finance, or service-industry marketing experience.
• Video-first content strategy experience.
• Influencer and UGC marketing experience.

Compensation

• Competitive base salary (commensurate with experience).
• Performance-based bonuses.
• Growth opportunities into Director of Marketing.
• Flexible work environment.
• High-growth brand with strong leadership and vision.

Performance Metrics (KPI's)

• Lead volume & cost per lead.
• Social media growth & engagement.
• Email open & click-through rates.
• Event registrations & attendance.
• Appointment setting & pipeline contribution.
• Overall marketing ROI.

Who This Role Is Perfect For

This role is ideal for a strategic marketer who loves both creative branding and measurable performance, and who thrives in environments where growth, innovation, and accountability are the standard.

Experience Details

Experience: Required
Languages: English – Advanced, Spanish – Advanced
Employment: Full-time
Salary: $40,000 – $50,000 yearly
Benefits: Commission Per Closed Transaction

About Insta Homes Realty, LLC

Fast-growing, results-driven real estate company building a dominant digital presence and lead-generation engine for buyers, sellers, agents, and investors through social, video, events, and automation. High-performance culture.

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