Senior Vice President, Design

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

We are seeking a Senior Vice President, Experience Design to lead integration and experience strategy for a major CPG food brand, ensuring the audience creative, PR, account management, media planning, content commerce, investment, and analytics teams come together with one unified point of view.

As SVP, Experience Design, you will brief and drive consensus among the IAT, blending audience insight, communications strategy, commerce expertise, social and influencer savvy, and creative vision to drive breakthrough experiences and business growth. This leadership role requires hands‑on strategic thinking, relationship building with senior clients, and the ability to orchestrate teams.

Role Objectives:

• Own the strategic vision that informs planning and execution of media, creative, PR, and content
• Own the development of consumer‑facing experiences and partnerships that align with brand objectives and audience needs, and bring them to life through provocative presentations
• Work closely with senior clients, media partners (networks, content studios, social platforms, digital publishers, etc.), internal audience, planning, investment and analytics teams as well as external ad agencies and PR agencies as needed to build, sell, and steward partnership programs.
• Orchestrate the experience journey process from beginning to end including ideation, development, creative vision, and production oversight of partnership programs.
• Identify entertainment and consumer trends as well as an ability to think originally about partnerships and content strategies in conjunction with brand needs.
• Seek innovative, data‑driven and technology‑lead solutions whenever possible.
• Partner with investment leaders to negotiate marketplace deals to deliver media‑driven experiences.
• Collaborate with internal client and measurement leads to establish and report on measurement framework aligned to the experience.
• Contribute to new business and agency growth efforts.

Desired Qualifications
:

You are a:

• Natural strategist and storyteller who can orchestrate ideas and roll up their sleeves to drive the work
• Consensus builder, who can get different teams across Publicis and the clients’ partner ecosystem to march in the same direction and deliver business growth
• Creator at the core who leverages deep knowledge of audience data and insights, engagement strategy, and connections strategy as both a leader and a practitioner

You can:

• Develop the holistic experience plan and translate it into innovative ideas and programs, resulting in smartly mapped marketing tactics that deliver on…