Senior Trade Marketing Manager - Tangle Teezer

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New York, US, 11201 New York City, NY, US, 10003

Hybrid

Tangle Teezer is a global brand on a simple mission: to give everyone healthier-looking hair with less breakage since 2007. Our gentle brushes are tools for every hair type—from straight to coily—and every routine, helping you go from detangling and blow-drying to styling. Our products are your daily dose of confidence, ready to take on whatever tangles life throws your way.

Tangle Teezer is a proud brand within BIC World, a community of iconic and inventive brands that have created simple, joyful products for over 75 years. As part of BIC World, we're dedicated to reimagining everyday essentials in new, sustainable, and responsible ways. Our culture thrives on a "roll up your sleeves" mindset, empowering self-starters and innovators to take ownership of their careers and make a meaningful, global impact.

Helping you get gorgeous hair has been our manegoal since 2007. No matter your hair type – straight, curly,coily,fineor fragile – our iconic range of innovative brushes help reduce breakage and leave you with healthier-looking hair.

With tools to detangle every stroke of your routine – from scalp care to styling –they’reyour key to a daily dose of confidence.

The
Sr Trade Marketing Manager
will drive the growth of the Tangle Teezer brand in North America. This role reports into the Head of Marketing, supporting the team’s strategic vision and executing an omnichannel trade marketing strategy in key beauty, professional, and mass retail channels across US, CA & MX that aligns with the global brand messaging, delivers against key retail channel priorities and supports big bet activations – driving increased brand awareness, higher conversion rates and sales.

Support in the development of strategy and lead execution of 360° brick & mortar and dot com trade marketing plans, including timely execution of new product launches, delivering best in class in-store POS materials, merchandising, digitalshelfand e-commerce activities.

Partner with global brand team to develop locally impactful initiatives that align with global brand campaign goals and messaging while.

Manage and mentor a Trade Marketing Coordinator who will assist in supporting day-to-day execution, project management, and cross-functional work streams.

Collaborate with the internal sales team and key retailers to support retailer needs and ensure successful end-to-end execution to meet key priorities and sales targets.

Lead creative direction for traditional & digital marketing collateral for NA specific retail & consumer marketing programs. This includes visual merchandising, PDP content, secondary retail displays, digital retail enhancements, and all other retailer-specific marketing collateral, ensuring consistency and excellence across channels.

Collaborate with Digital Marketing Manager to brief, align, and bring to life effective and impactful ad creative for retail platforms and paid social campaigns.

Analyze market data to identify specific consumer, channel, and retailer needs, building appropriate launch plans & go-to-market strategies that suit these needs.

Develop strong relationships with retailers and external agencies to ensure successful content & activation execution.

Partner with internal sales and marketing teams to create post-activation recaps for key retail accounts.

Own trade marketing calendar and monthly trade marketing updates to share with key stakeholders.

Clear management of KPI tracking for all key accounts.

• 5+ years of beauty brand consumer/retail marketing experience and knowledge of key industry trends.
• Strong experience in retail marketing in store, retailer relationships and Paid Social and Digital Advertising (Amazon preferred)
• Exceptional multi-tasking and prioritization skills required.
• Strong analytical skills with the ability to turn data and insights into actionable plans.
• Excellent written and verbal communication and strong presentation skills.
• Proficiency in Excel and PowerPoint required.
• Experience in working on content syndication…