Director, Ecommerce Dr. Dennis Gross Skincare

Position: Director, Ecommerce (Drunk Elephant & Dr. Dennis Gross Skincare)
Location: New York

Director, Ecommerce (Drunk Elephant & Dr. Dennis Gross Skincare)

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Job Summary

Lead the day‑to‑day and end‑to‑end operations of the US Dr. Dennis Gross (DDG) and Drunk Elephant (DE) e‑commerce sites, overseeing consumer‑facing experience, inventory planning and management, and agency partnerships. Develop and implement innovative strategies to drive continued e‑commerce growth through creative digital programs, leveraging data‑driven insights. Facilitate daily communication with internal and external stakeholders regarding KPIs, program status, order management, and performance tracking.

Collaborate within a matrixed organization, working closely with US Marketing, Global eCommerce, IT, Sales & Planning, Finance, Creative, Integrated Marketing/PR, Media, Customer Experience, Artistry, Education, and the Americas Digital Transformation (ADX) teams.

What You Will Do E-commerce Strategy and Planning

• Develop and implement the short & long term US e-commerce strategy for DDG AND DE.
• Own commercial planning of the e-commerce business, collaborating with Global and US Marketing teams, Finance, ADX, and warehouse operations/logistics to unlock revenue and profit opportunities within the P&L.
• Lead program management including forecasts, seasonality, inventory/collateral planning, and supply, acting as a dynamic merchant under the brand umbrella.
• Partner with sales and finance on Continuous Estimate Planning (CEP) to accurately update sales and forecasts based on the latest trends and insights.

Sales and Reporting

• Provide weekly and monthly sales commentary/reporting to senior leadership.
• Own day‑to‑day analytics ensuring the ability to track, measure, and report on all KPIs, with special attention to site performance, performance marketing results and inventory management.

Marketing and Promotional Strategies

• Develop a robust promotional calendar to maximize brand product launches with engaging storytelling, creating high‑conversion and high‑margin offers while adhering to brand guidelines.
• Ideate e-commerce marketing strategy and oversee the execution of CRM, email, SMS and on‑site campaigns to effectively drive sales, build brand loyalty, and support .com and cross‑functional programs.
• Partner closely with the CRM team and media agency to collaborate on lower funnel media (including search, paid social, retargeting, affiliate marketing) to achieve strong ROAS, coordinating with brand media on full‑funnel optimizations.

Innovation and Industry Trends

• Propose, lead and track ROI of digital projects and site enhancements that support  and  as the brand digital flagships and help drive sales goals.
• Stay current with the latest e-commerce trends and technology to drive innovation and stay ahead of the competition.
• Leverage in-depth understanding of e-commerce business models to drive sales through innovative, effective, and cost‑efficient marketing/merchandising programs and strategies.

Working Relationships/Key Stakeholders

• Lead and mentor a growing e-commerce team of three, leveraging past mentoring experience to evolve and champion team members and hiring additional industry‑leading professionals as needed.
• Promote a culture of customer advocacy and develop programs that enrich high‑value customers and cultivate new ones, serving as the liaison to the ADX CRM team.
• A collaborative approach to decision‑making with attention to detail and timely follow‑up.
• High drive for results and takes initiative with a focused sense of urgency.
• Engage and collaborate with key stakeholders across various departments and teams to ensure alignment and achievement of business goals.

Who You Are

• Bachelor's Degree in Business, Marketing or related field required. MBA preferred.
• Minimum of 10+ years progressive e‑Commerce experience including successfully developing and implementing e‑Commerce CRM strategies and plans with proven ability to deliver sales targets (Beauty/Fashion Retail industry experience preferred).
• 7+ years people management experience.
• Proficiency with web commerce platforms and technologies, specifically Salesforce…