Director of Marketing

The Marketing Manager will oversee multi-channel marketing efforts — including digital advertising, brand identity, social media, and email marketing. This role requires a mix of creativity, strategic thinking, and executional excellence, helping shape the company’s brand voice and elevate the profile of its properties citywide.

• Maintain and evolve the company’s brand identity across all marketing materials and developments
• Collaborate with designers, photographers, and agencies to produce compelling marketing collateral and video content
• Develop a brand after a new property launches with positioning and go-to-market strategies

• Create, design, and deploy targeted email campaigns for leasing, events, resident communications, and corporate branding
• Manage CRM and subscriber lists; segment audiences to ensure personalized, high-performing content.
• Analyze open rates, CTRs, and conversions to continuously optimize campaigns
• Collaborate with leasing and creative teams to ensure consistent messaging and visuals across digital and email touchpoints

• Lead social strategy and execution for all corporate and property-level channels (Instagram, Tik Tok, Linked In, You Tube, etc.)
• Maintain a cohesive brand voice and visual identity across platforms
• Track engagement and audience insights to refine strategy and increase reach
• Manage influencer and media collaborations to enhance online visibility

• Work closely with leasing, management, and development teams to align marketing with property performance goals.
• Manage external agencies, freelancers, and creative vendors
• Present campaign insights, data, and recommendations to senior leadership

• Develop a strong understanding of the company’s full residential portfolio, including building profiles, target resident demographics, and unique property positioning.
• Conduct periodic site visits to evaluate on-site branding, signage, letterhead usage, marketing collateral, and overall brand presentation.
• Partner with Property Management teams to ensure all materials and communications reflect company standards and maintain a unified brand identity across all locations.
• Identify gaps or inconsistencies in brand execution and provide clear recommendations and follow-up to ensure corrective action.
• Understand, organize, and maintain all marketing collateral within the company’s online filing systems to ensure accuracy, consistency, and easy access for internal teams.

• Bachelor’s degree in Marketing, Communications, or related field
• 5–7 years of marketing experience — ideally in real estate, hospitality, or luxury lifestyle industries
• Proven experience in email campaign management, social content creation, and digital strategy
• Working knowledge of SEO, content strategy, and analytics tools (Google Analytics, Meta Insights)
• Excellent storytelling, copywriting, and creative direction skills
• Experience managing budgets, vendors, and multiple concurrent projects
• Deep understanding of NYC real estate trends and market positioning preferred

• Salary Range: $95,000 - $115,000 (commensurate with experience)
• Annual performance bonus
• Comprehensive medical, dental, and vision coverage
• Paid time off, commuter benefits, and professional development opportunities
• Access to exclusive company events and property previews