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Vice President Marketing
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-01-12
Listing for:
BioTalent
Full Time
position Listed on 2026-01-12
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Manager
Job Description & How to Apply Below
VP of Marketing
📈
Reports To: CEO
$/yr - $/yr
OverviewWe’re looking for a VP of Marketing who thrives in a startup environment and can build a go‑to‑market engine from the ground up. This role is ideal for someone with B2B healthcare SaaS experience, but who also understands how to leverage D2C tactics (e.g., reaching physicians via social channels like Facebook) when needed. You’ll be responsible for driving brand positioning, market visibility, and pipeline generation—with a strong emphasis on growth strategy and execution.
Key Responsibilities Go‑to‑Market Leadership- Develop and execute a comprehensive GTM strategy for new products and features
- Align marketing initiatives with sales and product teams to accelerate adoption
- Build scalable demand‑generation programs that convert across multiple channels
- Own and evolve brand identity and messaging for healthcare SaaS audiences
- Translate technical capabilities into compelling narratives for clinical and executive stakeholders
- Drive integrated campaigns across paid, organic, and social channels
- Optimize performance marketing, landing pages, and conversion funnels
- Experiment with D2C‑style outreach where relevant (e.g., physician engagement via social platforms)
- Operate with a builder mindset—comfortable with ambiguity and rapid iteration
- Implement marketing tech stack and processes for scale
- Hire and lead a small, high‑performing team
- 8+ years in B2B marketing, including 3+ years in a senior leadership role
- Proven experience in healthcare SaaS and go‑to‑market strategy
- Ability to balance brand‑building with pipeline generation
- Comfortable working in a fast‑paced startup environment
- Exceptional communication and storytelling skills
- Must be based in NYC and available for in‑person collaboration
- Experience with AI‑driven or compliance‑focused healthcare technologies
- Familiarity with CMS programs like CCM and PCM
- Success scaling a high‑growth brand in competitive B2B healthcare markets
- Performance bonuses and stock equity
- Full benefits package (health, dental, vision, 401(k))
- Opportunity to shape the future of healthcare at a mission‑driven company
- Director
- Full‑time
- Business Development and Advertising
- Hospitals and Health Care
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