CRM Manager, B2C Marketing

Responsibilities

• Lead and develop a team of two CRM specialists, setting priorities, coaching for growth, and ensuring flawless campaign execution in Braze.
• Own the consumer lifecycle strategy, from onboarding and reactivation to retention and loyalty - optimizing for repeat order rate and order frequency.
• Plan and execute multi-channel campaigns (email, push, SMS, in-app) that engage millions of pizza fans and drive measurable business impact.
• Collaborate with creative, analytics, and engineering to build and optimize journeys across all stages of the user lifecycle.
• Develop and maintain the CRM roadmap and marketing calendar, aligning with company goals and key seasonal moments.
• Experiment constantly – develop and test hypotheses, run A/B tests, and use results to improve messaging, segmentation, and automation.
• Manage and optimize Braze: segment audiences, build triggers, automate journeys, and ensure technical accuracy and deliverability.
• Report weekly, monthly and quarterly on CRM performance, highlighting trends, conversion insights, and opportunities to improve results.

• 5+ years of experience in CRM, lifecycle, or retention marketing within B2C or B2B software companies.
• At least 3 years of hands‑on experience working with Braze.
• Proven ability to manage multiple projects, timelines, and campaigns simultaneously.
• Deep understanding of email, SMS, and push marketing – from creative and segmentation to deliverability and compliance.
• Analytical mindset with experience using data to inform strategy, identify trends, and drive optimization.
• Demonstrated success designing and testing personalized user journeys and automated campaigns.
• Excellent collaboration skills – able to partner cross‑functionally in a global, fully remote organization.
• Experience leading and mentoring team members.

• Flexible PTO
• Market leading medical, vision and dental insurance
• 401K matching up to 4%
• Wellness reimbursement/stipend
• Weekly pizza stipend