Brand & Creative Director – Black Hat

Location: New York

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world’s most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money
20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival‑led approach reimagines traditional B2B events, creating powerful, experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa’s international reach, we’re shaping the next generation of business festivals.

Job Description

This role is based in our 605 Third Avenue office. We are seeking a strategic Brand & Creative Director to lead brand positioning and creative excellence across our Black Hat events portfolio. This role combines brand stewardship with creative leadership, driving brand awareness, audience engagement, and business growth through innovative experiential marketing. You will be responsible for developing and executing comprehensive brand strategies that elevate Black Hat’s market position while delivering measurable ROI through creative campaigns and event experiences.

Working at the intersection of brand strategy and creative execution, you will ensure consistent brand messaging across all touchpoints while pioneering new approaches to audience engagement in the cybersecurity events landscape.

Primary Responsibilities Brand Strategy & Management

• Develop and execute comprehensive brand strategies that drive awareness, consideration, and loyalty within the cybersecurity community
• Own brand positioning, messaging architecture, and value proposition development across all Black Hat properties
• Conduct brand health assessments and competitive analysis to identify market opportunities and threats
• Establish brand guidelines and governance frameworks to ensure consistency across all customer touchpoints
• Lead brand partnership strategies and co‑marketing initiatives with key industry players

Creative Leadership & Execution

• Direct creative vision and execution across events, digital platforms, and marketing campaigns
• Support environmental design, experiential activations, and immersive brand experiences that drive attendee engagement
• Oversee development of integrated marketing campaigns spanning digital, social, print, and experiential channels
• Manage creative team performance and development, fostering innovation and creative excellence
• Present creative concepts and brand strategies to executives and key stakeholders

Performance & Analytics

• Establish and track key brand metrics including awareness, sentiment, share of voice, and brand equity scores
• Analyze campaign performance data to optimize creative approaches and maximize ROI
• Implement attribution models to measure creative impact on lead generation and revenue
• Conduct post‑event brand impact assessments and attendee experience analysis
• Report on brand KPIs and creative performance to senior leadership quarterly

Cross‑functional Collaboration

• Partner with sales teams to develop brand‑aligned sales enablement materials and experiences
• Collaborate with content marketing to ensure consistent brand messaging across all communications
• Work with digital marketing teams to optimize brand presence across owned and paid channels
• Coordinate with event operations to deliver seamless branded experiences

Qualifications Senior Brand Strategy Experience (5+ years)

• Proven track record developing and executing comprehensive brand strategies at B2B technology companies that drove measurable business growth and market positioning improvements.

Creative Leadership & Team Management

• Experience leading cross‑functional creative teams and managing creative processes from concept through execution, including agency partnerships and stakeholder presentations to C‑level executives.

Experiential Marketing Expertise

• Hands‑on experience designing and executing immersive brand experiences, event activations, and environmental branding that drive attendee engagement and business outcomes.

Brand Performance Analytics

• Proficie…