Vice President, Strategy

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

The Razorfish Strategy and Performance team is looking for a VP, Performance Strategy to be an autonomous leader with strong business intuition, a collaborative spirit, and experience driving growth for clients. This person will be responsible for leading a mid‑sized account, working on data‑driven strategies that increase our client’s revenue by working at the intersection of various strategic functions: communications, creative, paid display, programmatic, technology, big data, analytics, and marketing.

The ideal candidate will have first‑hand experience with growth‑oriented marketing. This person will be a connector; someone who can enable cross‑functional teams to work together on strategic deliverables as well as executable, actionable plans. This role will require an ability to use marketplace insights, consumer insights, and performance data to make informed recommendations that will have a large impact on acquisition.

• Create acquisition strategies and models to enable or support the growth of our client’s business.
• Represent Razorfish point of view in Power of One cross‑agency environment; consistently push for stronger collaboration and partnership with our paid media and data counterparts.
• Understand our client’s strategic priorities, challenges, and develop roadmaps for growth; regularly communicate insights and strategic recommendations to internal and external (client) stakeholders.
• Lead a high‑performing team to create and implement strategic growth initiatives across various marketing and commerce functions including performance marketing, paid media and commerce optimizations.
• Drive improvements in acquisition performance across multiple channels with an emphasis on site/landing pages, display and programmatic.
• Oversee testing and optimization processes across the above channels, including management of cross‑channel testing strategies and mapping full funnel impact.
• Partner with Razorfish brand strategists on further integrating data and a performance POV into creative briefs, as well as ad‑hoc client requests.
• Collaborate closely with internal and external data, analytics and marketing sciences functions to minimize data gaps and ensure ongoing data integrity and quality.
• Leverage cross‑channel data and insights (from site/landing pages and paid media) for decision making, measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth.
• Assist in the development of a growing team; further define specific ways in which they can contribute to business performance.

• 12+ years of demonstrated success in helping clients grow revenue at scale via performance marketing, product marketing, partnerships and commerce optimizations.
• Competency to seamlessly interface with marketing, digital acquisition, product, commerce and senior‑level clients.
• Ability to think both tactically and strategically, through the modern customer acquisition journey.
• Possesses vocabulary to participate in measurement conversations, across paid media and web analytics (i.e. relationship of CTR, CPC to CPA/CPL, ROI/ROAS).
• Expert at planning and executing upon strategies necessary for the achievement of revenue and profit objectives.
• Highly skilled in establishing, monitoring and analyzing key metrics for all marketing and commerce functions and driving continuous improvement.
• Experience in performance marketing, campaign development and optimization –…