Director of Brand & Creative Strategy

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting‑edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

At PMG, Strategy & Insights is about connecting the dots between data, creativity, and culture to build stronger, more resonant brands. As Director of Brand & Creative Strategy, you’ll lead the charge in translating deep audience insight into bold brand platforms, campaign narratives, and creative strategies that fuel lasting growth.

You’ll work closely with creative, media, and client strategy teams to shape how brands show up in the world—guiding everything from brand positioning and messaging frameworks to campaign architecture and integrated storytelling. Whether facilitating workshops, analyzing the competitive landscape, or developing go‑to‑market strategies, your work will help brands find their voice, connect with purpose, and drive meaningful engagement across channels.

This role goes beyond traditional brand planning. You’ll help bridge strategy and execution, offering sharp, insight‑led guidance to integrated agency teams (IATs) while mentoring others to think bigger, push creative boundaries, and elevate the work at every touchpoint.

As a Director in Strategy & Insights, if you’re passionate about crafting strategy that inspires great creative, using insights to shape brand expression, and partnering across disciplines to bring bold ideas to life—this is the place to make your mark.

• Lead integrated agency teams (IATs) with confidence and clarity—bringing deep strategic acumen to brand and creative planning processes.
• Champion the value of Brand & Creative Strategy across the organization, establishing best practices, mentoring talent, and guiding adoption across teams.
• Represent PMG in key industry settings, contributing to thought leadership through research, writing, speaking engagements, and other public‑facing opportunities.
• Develop and deliver training sessions, workshops, and cross‑disciplinary learning experiences that foster a stronger understanding of brand strategy across the agency.
• Help shape and pitch strategic programs for existing clients and new business opportunities, playing a central role in unlocking growth.
• Guide the development of integrated, insight‑driven marketing strategies that inform brand positioning, campaign narratives, and channel planning across global, multi‑platform initiatives.
• Collaborate closely with Client Strategy, Creative, Media, and Analytics teams to turn customer insights into business‑impacting ideas and experiences.
• Write and deliver clear, compelling creative briefs that inspire teams while staying grounded in brand purpose and audience behavior.
• Use a range of research tools and methodologies—including You Gov, Global Web Index, Mintel, and more—to uncover cultural and consumer insights that power brand strategy.
• Synthesize both qualitative and quantitative research to understand the “why” behind behavior, attitudes, and decision‑making.
• Identify trends and emerging behaviors that shape how brands show up and connect with audiences—and turn those insights into stories, briefs, and presentations that move work forward.
• Build and refine campaign architectures, consumer journeys, personas, communications plans, and ecosystem maps that guide strategic execution.
• Lead ideation and activation sessions that bring strategy to life across media and creative channels—encouraging teams to stretch creatively and think holistically.
• Advocate for the consumer by cultivating empathy,…