Senior Associate, Marketing & Communications

Purpose and Job Summary

The Senior Associate, Marketing & Communications plays a key role in advancing the organization’s brand, voice, and visibility across internal and external audiences. They will partner with cross-functional teams to support integrated marketing campaigns and initiatives that strengthen market presence and drive business objectives.

• Support the planning, coordination, and execution of integrated marketing campaigns across owned, earned, and paid channels.

• Manage marketing projects from inception through completion, ensuring timelines and deliverables are met while coordinating cross-functional teams and maintaining clear communication with stakeholders.

• Compile and deliver comprehensive reports on marketing performance related to asset class activity.

• Research and evaluate competitive activity, including website, social media, advertising, and email marketing; develop and maintain a competitive intelligence library where appropriate.

• Contribute to the ideation and development of tactics that align to business objectives.

• Track, review, and analyze data-driven insights to spot trends, improve the user journey and the customer experience to help guide campaign effectiveness.

• Manage sales team requested social tiles (from intake through design and approvals) as well as posts for the engagement committee, community initiatives, and volunteer events.

• Support Hub Spot operations, including managing SBL pricing updates and providing cross-coverage for newsletter execution.

• Upload content (e.g., new articles, thought leadership, market research) to , utilizing tools like Rank Match to optimize SEO.

• Support sales enablement efforts by creating and optimizing resources that empower the sales team and strengthen client engagement.

• Other projects and duties as assigned.

This position has frequent contact with all levels of employees and management. In addition, this role may interact with outside business partners, vendors, consultants, and other office visitors.

Required

• Bachelor’s degree in marketing, communications, business administration, or a related field.

• Minimum 4 years of professional experience in marketing or communications.

• Strong project management skills with demonstrated success in supporting collaboration and driving efficiencies.

• Proficient in applying B2B marketing principles, testing strategies and tracking audience action in relation to the industry’s long sales cycle.

• Proficient in digital marketing channels, including social media, email marketing, advertising, and web.

• Working knowledge of how content marketing, public relations, and events intersect with B2B.

• Flexibility and ability to work under pressure with tight deadlines and interruptions.

• Excellent time management skills with a demonstrated ability to meet tight deadlines.

• Excellent organizational, communication, presentation, and interpersonal skills.

• Ability to plan, organize, prioritize assignments, and to meet critical and established deadlines.

• Position may require travel for conferences, interoffice trainings, and meetings.

Preferred

• Experience with project management and marketing tools (Microsoft Office, Smartsheet, Hub Spot, etc.).

• Self-starter, metric-driven, strategic thinker with the ability to act as an advocate for innovation.

• Strong data analysis and presentation skills (pivot tables, dashboards, etc.).

• Experience working with a sales-driven organization and supporting sales teams.

• Experience in the multifamily/commercial real estate finance or investment sales industry.

• Marketing strategy fundamentals.

• Digital strategy fundamentals.

• Experience with campaign development, execution, and performance.

• Paid media management experience a plus.

• External agency management a plus.

Annual base salary gross: $90,000 -$110,000 (NY only). The base salary range represents the estimated low and high end of the ORIX USA’s salary for this position. Actual base salaries will vary and will be based on various factors, such as candidate’s qualifications, skills, competencies and proficiency for the role. The base pay is one component of ORIX USA’s total…