Head of North America Partner Marketing, NAMER Strategic Customer & Partner Marketing; AWS

Head of North America Partner Marketing, NAMER Strategic Customer & Partner Marketing

Job  | Amazon Web Services, Inc.

The Head of Americas Partner Marketing at AWS leads the organization responsible for partner marketing strategy and execution across the U.S. and Canada. This role develops and executes strategic, data-driven marketing programs with and through partners to drive demand and revenue, managing partner coverage, joint marketing plans, MDF planning and approval processes, and both partner-led and AWS-led demand generation programs. The ideal candidate brings extensive experience building large, complex teams that execute demand generation activities, with strong communication skills, analytical capabilities, deep understanding of the marketing mix, and proven ability to work cross-functionally with multiple stakeholders.

• Develop and own the North America partner marketing plan including partner coverage, AWS-led demand generation, MDF planning, and partner-led demand generation.
• Hire and develop a team of partner marketing professionals that plan and deliver partner demand generation programs including integrated campaigns, digital marketing, webinars, and events.
• Partner closely with field marketing to ensure a unified marketing strategy across the Geo – specifically the development of account based marketing programs and strategies with partners.
• Work closely with North America partner sales leaders and sales leaders to develop regional priorities and execute plans to drive partner marketing generated opportunities and pipeline.
• Drive cross-functional collaboration with extended marketing teams (Digital Marketing, Paid Media, Global Campaigns) to execute partner-led campaigns and events.
• Work with global and regional teams to share best practices and ensure alignment across different marketing efforts.

• Experience driving direction and alignment with cross-functional teams.
• Experience leading cross-functional teams to establish strong partnerships with demonstrable results.
• Minimum of 15 years experience in a high-tech B2B marketing role.
• Strong team player and leader with ability to influence, work cross-functionally, build relationships with key stakeholders and thrive in highly collaborative and fast-paced environments.
• Solid understanding of the marketing mix and how to build and deliver integrated marketing campaigns with and through partners.

• Experience leading across multiple locales.
• MBA.
• 7+ years of developing and managing acquisition marketing or channel programs experience.

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Posted: July 29, 2025