Digital Marketing Specialist

ORIONYX ENGINEERING LTD. is a leading company focused on civil engineering, structural engineering, architectural services, surveying, and forensic analysis. Our goal is to provide innovative and accurate engineering solutions that improve infrastructure and promote sustainable development. Backed by a team of skilled professionals dedicated to excellence, ORIONYX ENGINEERING LTD. offers a full range of services that uphold the highest quality standards for every project.

This is a remote role strictly for candidates within the United States.

The Digital Marketing Specialist will be responsible for developing, implementing, tracking, and optimizing our digital marketing strategies to drive growth and engagement with key stakeholders. The ideal candidate will have a strong grasp of current marketing tools, analytics, and content strategies and will work closely with the marketing, sales, and engineering teams to promote the company's projects, services, and thought leadership.

• Develop and execute comprehensive digital marketing strategies that align with the firms overall business goals.
• Plan and manage multi-channel digital campaigns, including search engine marketing (SEM), pay-per-click (PPC), social media, email, and content marketing.
• Manage budget allocation for campaigns, optimize ad spending, and track return on investment (ROI) for digital initiatives.
• Collaborate with internal teams (engineering, project management, and sales) to ensure campaigns reflect the firms unique value propositions.

• Lead search engine optimization (SEO) efforts, including keyword research, on-page optimization, link-building, and technical SEO to enhance visibility in search engines.
• Work with the website team to ensure site performance, mobile optimization, and user experience (UX) align with SEO best practices and conversion goals.

• Collaborate with content writers and designers to create high-quality content (blogs, whitepapers, case studies, infographics, videos) that resonates with technical audiences, including engineers and decision-makers.
• Oversee and execute content strategies for blogs, social media, and websites to engage prospective clients and showcase technical expertise.
• Manage editorial calendars to ensure consistent delivery of content across platforms.

• Manage the firms social media presence across platforms (Linked In, Twitter, You Tube, etc.), engaging with audiences, sharing relevant content, and responding to inquiries.
• Create and implement social media campaigns to drive engagement, brand awareness, and lead generation.
• Monitor social media trends in the engineering and technology sectors to stay ahead of industry developments.

• Utilize Google Analytics, Hub Spot, SEMrush, or other tools to monitor digital performance, track user behavior, and optimize campaigns based on data-driven insights.
• Regularly produce and present performance reports to senior management, outlining KPIs, performance metrics, and strategic recommendations for improvement.
• Analyze market trends, competitor activities, and audience preferences to refine the companys digital strategies.
• Develop targeted lead generation campaigns to capture high-quality leads from the firms target markets (manufacturing, infrastructure, energy, etc.).
• Optimize landing pages, call-to-action (CTA) buttons, and forms to improve conversion rates and lead quality.
• Collaborate with the sales team to ensure smooth lead handoff, follow-up processes, and sales funnel optimization.

• Develop and manage email marketing campaigns for newsletters, announcements, event promotions, and nurturing workflows.
• Build segmented email lists, set up automated email sequences, and ensure high open rates and engagement levels.
• Track email performance metrics and continuously test subject lines, CTAs, and design elements to optimize results.

• Contribute to brand positioning and messaging for both digital and offline channels.
• Ensure brand…