Growth Marketing Manager, YouTube Platforms

Growth Marketing Manager, You Tube Platforms

Locations: New York, NY, USA;
Chicago, IL, USA;
Los Angeles, CA, USA;
San Bruno, CA, USA; +2 more.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
New York, NY, USA;
Chicago, IL, USA;
Los Angeles, CA, USA;
San Bruno, CA, USA.

Applicants in the County of Los Angeles:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

• Bachelor’s degree or equivalent practical experience.
• 6 years of experience in marketing, growth, or related functions including 2 years performing modeling in SQL and using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.
• Experience managing cross‑functional or cross‑team projects.

• Experience with media campaign execution.
• Experience with marketing analytics, metric analysis, and measurement.
• Experience developing relationships and working collaboratively with multiple cross‑functional partners, including product, engineering and data science.
• Ability to set goals and systematically prioritize initiatives.
• Excellent process and project management skills.

The You Tube Integrated Marketing Platforms team is a strategic hub for You Tube’s growth – with technical expertise, best practices, tools, and services that scale across all of You Tube Marketing. We drive a huge impact on the world’s biggest marketing funnel – You Tube itself. We scale and develop owned and operated channels to help all teams drive growth.

As a Growth Marketing Platform Manager, you will be responsible for You Tube’s in‑product marketing activation, ensuring that the overall program delivers the most value for You Tube users and the business. You will ensure that our capabilities, features, policy, and other launches support effective marketing promotion at scale, influence product roadmap, and provide cross‑functional input to shape technical development. You will rollout new launches and policy changes to the marketing organization, ensuring scaled usage and compliance.

The US base salary range for this full‑time position is $137,000–$201,000 + bonus + equity + benefits.

• Develop strategies for improving efficiency for campaign operations and work with a team of cross‑functional stakeholders to deliver on our goal.
• Partner with Go‑to‑Market, Growth, and Product Marketing teams across You Tube on global campaign activation priorities, including Shorts, Connected TV, Music and Premium, and other emerging product areas.
• Work with cross‑functional teams to evolve and uphold platform governance, and ensure teams can leverage in‑product marketing effectively through clear and consistent policies, active consultation across initiatives, education and communications to the marketing organization.
• Lead marketing requirements for new platform capabilities, support experiments, and land marketing adoption.
• Drive thought leadership on data‑backed insights of platform performance and present findings to executive leadership in Marketing and Product. Operationalize program‑level performance indicators for ROI calculation.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law.

See also Google’s EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.