NA Retail Events & Manager

Job Title:

NA Retail Events & Experiences Manager - UGG

Director, UGG Brand Marketing, North America

New York, NY (Hybrid)

UGG North America is on a mission to make self-expression comfortable for all. As the Retail Events & Experiences Manager, you’ll play a hands‑on role in leading the strategy and execution of UGG North America’s retail and experiential programs. You’ll bring brand ideas to life through immersive moments‑in‑store events, takeovers, pop‑ups, press previews, influencer dinners‑that drive connection, buzz, and relevance across our dynamic market.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can come as they are. We believe that when we bring our different perspectives to work, we are truly better together.

• Lead planning and execution of regional brand experiences and events across key markets and stories in the seasonal marketing calendar
• Partner closely with Retail leadership and store teams for seamless activation planning, onboarding, communication, training, and day‑of event readiness
• Collaborate with cross‑functional North America teams to deliver activations supporting product launches, collaborations, and cultural events
• Support integrated channel strategy for events, ensuring consistent messaging and awareness through brand and partner channels
• Manage external agencies and vendors for event design, production, logistics, and execution
• Oversee timelines, budgets, run‑of‑shows, and vendor communications for seamless event execution
• Build strategic annual calendar of sustained programming and animations to foster community connection, traffic, and conversion
• Support talent and influencer guest experience during key activations
• Assist in developing event recaps, performance reporting, and best practice documentation
• Partner with internal stakeholders on content capture and usage plans for social, PR, and paid channels

• Curious and collaborative team player with 6-8 years of experience in event marketing, brand activations, experiential, or related fields
• Confident project leader, able to manage all aspects of a project end to end, internally and with external partners
• Passionate about culture, community, and creating memorable brand moments
• Bring a roster of event/production agencies, producers, and partners for various project needs
• Familiar with event logistics, vendor coordination, and on‑the‑ground execution
• Highly organized and detail‑oriented, able to manage multiple moving parts and timelines
• Proactive, solution‑oriented, and calm under pressure
• Interested in fashion, lifestyle, or culturally driven brands with an eye for emerging trends
• Comfortable working cross‑functionally and supporting senior team members
• Ability to travel up to 25% for necessary key market activations and meetings

• Competitive Pay and Bonuses We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and Well‑being No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time Away from Work Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, Discounts and Perks Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community‑based programs, we offer a variety of cool extras.
• Growth and Development Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$110,000 - $120,000

The salary range…