Director, Precision

Company description

“If you can dream it, you can do it”- Walt Disney Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Hulu, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.

We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.

We also too believe that if you can dream it, you can do it.

We are Publicis Imagine. Dreaming. Doing

The Director candidate is passionate about digital advertising and has a desire to architect the future of how Zenith approaches and buys digital media in an ever‑changing landscape. The Director will oversee the development and execution of performance media campaigns.

As the day‑to‑day point of contact for senior‑level Strategy and Activation colleagues within Zenith, the Director helps with ongoing performance media education for clients, elevates the level of performance media conversations within the agency and during client meetings when performance media is being discussed, and identifies new revenue growth opportunities.

This individual will possess the technical experience to apply innovation to high‑profile performance media campaign plans across channels, and provides constructive critiques to junior teammates about campaign design, data applications, analytics, and media measurement in order to exceed client objectives.

The Director candidate has a strong intuition and an excellent client services acumen, which will be leveraged to secure bright, new talent for the team. Additionally, the Director shall want to contribute to the positive career development of their direct reports, develop and execute individual and team goals, and foster an inspired work environment.

• Interface with Strategy and Activation media teams to respond to communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
• Manage and inspire direct reports
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities
• Assist in the growth of junior team members through regular 1:1 meetings, identifying technical and career development opportunities, being a sounding board for questions and mentor to share addressable media experiences and applications
• Lead regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance to clients
• Bring executional knowledge of the Private Marketplace (PMP) landscape (strategy, negotiation and proper technical execution) to the team and organization
• Social and Search in platform expertise and executional oversight
• Maintain strong media partner relationships and help cultivate new performance media opportunities within the marketplace
• Ensure team operations and client deliverables are commensurate with client goals and strategic vision of the business
• Promote performance media buying practices throughout the organization with education (formal or informal) to further Zenith’s industry‑leading Digital practice
• Contribute strategic insight in new business efforts, determine optimal staffing assignments for existing clients and new business scenarios
• Adopt established account management standards and enhance campaign best practices through hands‑on experience in performance media buying
• Maintain accountability for QA procedures across upcoming, live and ending campaigns
• Fiscally accountable to senior executive team for revenue and group spend

• Bachelor’s Degree in marketing/advertising highly preferred
• 8+ years of integrated marketing agency experience managing Performance Media
• 4+ years of people management experience
• Understanding of programmatic digital media planning & buying elements
• Excellent communication, presentation and writing skills
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
• Full working knowledge of programmatic technology, including vast knowledge of the general performance media space (DSP marketplace, performance media planning tools, best practices, Ad…