Senior Content & Product Marketing Manager

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Location:

New York, US

As a world leading provider of integrated solutions for the alternative investment industry, Alter Domus (meaning “The Other House” in Latin) is proud to be home to 90% of the top 30 asset managers in the private markets, and more than 6,000 professionals across 24 jurisdictions.

With a deep understanding of what it takes to succeed in alternatives, we believe in being different in what we do, how we work, and most importantly in how we enable and develop our people. Invest yourself in the alternative, and join an organization where you progress on merit, where you can speak openly with whoever you are speaking to, and where you will be supported along whichever path you choose to take.

Find out more about life at Alter Domus at

We're looking for a commercially focused Senior Product Marketing Manager to raise the bar for go-to-market campaigns, drive lead acquisition, contribute to events development, help run c‑suite external comms, and play a key role in developing and implementing our digital strategies.

This position requires a deep skillset across multiple areas of the marketing spectrum. The candidate will need to display a lot of flexibility to pivot projects and focus depending on the immediate needs of the team. They will need to make sure that all content, comms, events and digital work is clearly aligned to the established commercial strategy and work in unison toward brand awareness and lead generation goals.

The role sits within the Alter Domus Marketing team and reports to the Senior Manager Content, Media & Product Marketing.

• Produce captivating thought leadership content, based on data and insights from our technology and services, that can be used for both market engagement and PR campaigns
• Strong focus on generating top‑of‑funnel, inbound leads, nurturing prospects in the pipeline and producing content to drive bottom‑of‑funnel prospects to convert
• Develop compelling sales enablement collateral including pitch decks, one‑pagers, case studies, webinars, and website content
• Work with the team to develop and repurpose marketing content using multiple formats (video, blogs, whitepapers) and channels to generate and nurture leads and drive monetisation and retention
• Participate in the end‑to‑end of event marketing programs (virtual and in‑person), including proprietary client summits, round tables, and participation at major industry conferences to support brand positioning, lead generation, and client engagement goals
• Manage the team’s weekly and quarterly content calendars
• Optimise and launch paid Linked In campaigns and ever‑green adverts
• Develop and optimise digital marketing initiatives with a focus on organic search (SEO) and Generative Engine Optimization (GEO) to increase discoverability of Alter Domus solutions among key buyer personas
• Plan and deliver communications strategies and content that support the positioning of C‑suite leaders, including thought leadership articles, social media posts, and manage and help arrange executive interviews to amplify their perspectives across owned and earned channels
• Craft product go‑to‑market strategies and implementation plans for Alter Domus services and technology
• Conduct competitor analysis, identifying market trends, and understanding customer needs to inform product positioning and messaging
• Create impactful on‑brand imagery and content for Linked In
• Foster strong relationships with internal senior leadership teams and external partners to ensure alignment and collaboration on marketing initiatives
• Utilise marketing and AI tools to enhance campaign effectiveness, streamline processes, and analyse performance metrics

• 7+ years of experience marketing B2B services, SaaS products in financial services or adjacent sectors
• Demonstrable ability to define and develop impactful product campaigns
• Experience in creating and monitoring metrics to demonstrate how content is building awareness and driving revenue objectives
• Great storyteller with exceptional writing and communication…