Head of Digital

Job Description

Capezio is a global leader in dancewear and footwear, dedicated to inspiring and empowering customers through innovative, high-quality products. The Head of Digital Growth owns Capezio’s expansion and revenue generation through digital channels. This individual’s skillset combines marketing, product, data analysis, and user experience expertise to create and execute digital growth strategies. The Head of Digital Growth will work cross-functionally to optimize the entire customer lifecycle, from acquisition to retention and referral, using data driven insights and experimentation.

This role is pivotal to the brand staying relevant and modern in order to appeal to today’s customer and maximize Capezio’s commercial opportunity.

• Own the strategy and operations for Capezio-owned consumer channels :
• / eCommerce (domestic and international)
• Marketplace storefronts (e.g., Amazon, Walmart, etc.)
• Monetization of Instagram and Tik Tok
• New revenue channel incubation, including Capezio’s Direct-to-Studio (DTS) program, ensuring its successful commercialization and scalable growth.
• Manage & own US channel-level P&Ls with clear accountability for topline growth, contribution margin, LTV, and reallocation of investment based on performance.
• Support Capezio’s growing international consumer business by partnering with the GM of International. While the GM drives regional strategy, you will oversee shared services related to paid media, digital merchandising, and eCommerce operations to ensure alignment with global brand and performance standards.
• Ensure an omnichannel view of the consumer, with coordinated promotions, pricing strategy, and customer engagement

• Own all paid marketing effort, acquisition and retention, with a strong hand in the details of the performance marketing budget and execution, including hands‑on fluency in Meta Ads Manager, Google Ads, affiliate, display, retargeting, and SEO
• Align marketing plans with commercial goals and promotional calendars across all owned channels
• Own and continuously improve LTV, loyalty, and customer retention metrics— including full ownership of the loyalty program strategy, budget, and iteration roadmap
• Develop the marketing & promo roadmap in partnership with product and channel owners to support launches, activations, and seasonal campaigns
• Partner with VP, Brand and Marketing to ensure creativity is executed consistently and in line with brand identity

• Oversee Capezio’s digital consumer infrastructure, including :
• CRM systems and customer journey architecture
• Mar Tech stack , segmentation, and marketing automation
• Consumer analytics , attribution, and reporting frameworks
• eCommerce platform performance , including UX conversion optimization
• Partner with the IT to ensure clean, actionable data flows across systems
• Build and lead a culture of testing, personalization, and iterative optimization— leveraging A / B testing, UX refinement, and data‑driven insights to enhance the customer journey and business performance
• Oversee Capezio’s digital merchandising efforts, including PDP content, product filters, search optimization, and on‑site navigation strategy, in partnership with eCommerce and marketing leads

• Lead a high-performing organization across eComm, Store Performance, Marketplace, Marketing, and Consumer Analytics
• Work closely with the product development team, who own assortment and pricing strategy, to ensure alignment with promotional strategy and digital execution across all owned channels
• Collaborate with the sales team to ensure DTC efforts complement wholesale goals
• Work closely with VP, Brand and Marketing on asset development and events to drive conversion and DTC sales
• Collaborate with the COO to ensure that fulfillment, customer service, and operational logistics meet the standards required to deliver on the consumer experience across digital and physical channels
• Establish KPIs, dashboards, and incentive structures that drive accountability across internal teams and external partners—including active…