Head of Marketing and PR, North America

Paul Smith is one of Britain’s leading independent design companies. We champion positivity, curiosity and creativity. These qualities underpin every Paul Smith design, whether it’s a shirt, a shop or a special collaboration. Reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the guiding principle of the company. Happily positioned between high fashion and formal wear, while taking reference from both, Paul Smith has always been proud to stand apart.

The Head of Marketing & PR will manage all marketing activities across the region in an effort to grow our business, promote the Paul Smith brand and lead strategy and communication in partnership with Paul Smith HQ for the North American Market. This role will have influential ownership and leadership of our North American brand communications.

The role will require creative, bold, and ambitious future thinking and planning to drive innovative local fashion forward results to evolve and define brand awareness in the region through communication strategies for product, collections, events, campaigns, and talent. Leveraging Brand Marketing strategies and assets to develop executable plans and support sales growth, while balancing and advocating Brand priorities. This entrepreneurial and motivated individual will collaborate internally and externally to proactively drive sales.

This position is hybrid based in the NY HQ and will have a dual reporting line to both the regional President in NY and the Global Director of Brand & Communications in London.

This role will have 3 direct reports and oversee the for credit internship program.

• Develop regional brand marketing strategies, calendars and budgets across our regional marketing channels to raise brand awareness and drive the commercial strategy.
• Create both localized execution of global initiatives and strategic local initiatives.
• Bring knowledge of consumer, industry and marketing trends and insights to our regional approach.

• Develop regional messaging the bring the brand values to life in a regionally appropriate way.
• Ideate and execute brand moments that bring awareness and relevance to the brand.

• Deliver on communication objectives laid out by Global HQ and develop local initiatives in line with direction given by North American strategy.
• Generate positive press and ensure that Paul Smith and key special projects are consistently represented in relevant media in North America.
• Manage Sir Paul Smith’s regional personal press and where necessary his schedule while in the market.
• Pinpoint wardrobe opportunities with talent and VIP brand ambassadors, develop relationships with talent and their representatives with a view to maximizing brand awareness and positive positioning in the market.
• Nurture and develop press relations across the market, consistently communicating Paul Smith as a luxury British brand and pinpoint opportunities which will maximize this positioning.
• Organize and host press, influencer & VIP appointments in store, in the showroom and at relevant external locations.
• Launch each season’s new collection via press day presentations or equivalent reflective of global guidelines.
• Oversee and manage the North America Press Showroom, maintaining a high standard of presentation and organization at all times.
• Attend, organize and manage the seasonal shows and collection launches ensuring top caliber attendance and a high level organization throughout. Liaise with the Global HQ and European Press Offices to arrange tickets for North American press to attend the Paul Smith seasonal shows.
• Manage influencer gifting program in the North American market, working alongside Global HQ to deliver seasonal content from key partnerships within set guidelines.

• Managed the trade marketing plan and executing alongside the regional trade marketing executive and HQ counterparts.
• Lead efforts to drive, align, and execute all local key Brand initiatives across wholesale, in-store and digital channels. Ensuring consistency across in-store and digital channels when planning seasonal strategies, assets, POS, and activations.
• Coll…