Associate Director, Media Planning

Job Description

The Associate Director of Media Planning leads the strategic direction and is tasked with being a marketing partner for the clients. The expectation of the Associate Director is to be an expert on the clients’ business and a leader on the day-to-day client business and within the agency. You will be responsible for demonstrating a strong working knowledge of the media space, for both digital and traditional channels, and available media research.

This individual is responsible for identifying business opportunities and solutions on a regular basis.

The Associate Director sets the tone for how the account is managed, by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability. A strong passion for seeing media plans come to life with flawless execution is a must. This role reports to the Group Director of Planning and can be remote but must work either CST or EST hours.

• Accountable for media plan output timeliness, accuracy, and overall excellence
• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
• Work closely with activation department leads (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines to ensure flawless execution across local and regional media campaigns
• Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models
• Build & maintain trusting, collaborative relationships with clients at appropriate levels
• Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Understand and analyze the root causes of problems and develop ways to rectify

• 6+ years of communications/integrated media planning experience
• Experience in developing & executing tactical campaigns for both traditional & digital channels
• Understanding of key research sources
• Knowledge of current trends and innovations in media and culture
• Experience working on a large retail client (required) or CPG client
• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Stradegy
• Experience with Media Tools and buying platforms such as DDS, Media Ocean, HudsonMX
• Solid understanding of DCM, and other digital media related tools (com Score, eMarketer, Forrester…)

The anticipated salary range for this position is $68,000-$110,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

New York

Iprospect

Full time

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to Appli

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles).

Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.