Sr. Director, Brand Marketing

Overview

Foot Locker is seeking a Senior Director Brand Marketing. This leader will set the brand marketing strategy and be responsible for creating a culturally relevant marketing plan that drives growth, builds our community and creates brand love. The role requires a balance of creativity and strategic oversight with the ability to inspire teams, lead ideation, and translate insights into bold brand ideas.

The ideal candidate brings a true passion for sneaker culture and basketball and is an experienced marketer who builds disruptive campaigns, activations and events that generate social conversation, earned media and brand lift.

• Translate brand heritage and values into culturally relevant storytelling across multiple campaigns leveraging partnerships, collaborations and social platforms to connect with core consumers.
• Develop and oversee a culture-led basketball growth strategy – maximizing NBA partnership, team deals, community connectivity, and product priorities to drive brand buzz and strengthen market position.
• Oversee an innovative, multi-platform social and influencer strategy – driving creativity and leveraging creator voices to amplify the Foot Locker story across key platforms.
• Collaborate with merchandising and key internal partners to ensure product alignment and commercial objectives are met for each campaign.
• Develop and articulate clear briefs to inspire creative teams—both in-house and partner agencies—to produce engaging, meaningful, and culture defining content and campaigns.
• Ensure consistency in brand voice, tone, and storytelling across all touchpoints.

• Translate brand priorities and strategic marketing pillars into actionable marketing plans that drive awareness, engagement, and loyalty among our core consumers.
• Partner cross-functionally with merchants, creative, media, and digital teams to ensure cohesive seasonal planning and execution.
• Partner with Partner Marketing to build break through co-marketing plans that amplify key vendor stories in a distinctly Foot Locker way.
• Partner with Integrated Marketing to build holistic, elevated GTM plan that delivers a consistent and unified consumer experience.
• Champion the consumer in every room — creating insight-based ideas that deliver on the Foot Locker brand platform and promise.

• Define KPIs across marketing campaigns and activations, tying results back to business objectives.
• Leverage analytics, social listening and campaign measurement to optimize strategy and fuel iterative improvement.
• Deliver actionable insights and regular performance updates to senior leadership.
• Benchmark against competitors to keep brand presence innovative and competitive.

• Lead, mentor, and grow a high-performing team of marketers building capability, confidence and bench.
• Provide strategic partnership to key cross-functional peers and leads across the organization; drive collaboration and effective decision making.
• Set clear objectives, workflows, and priorities that balance creativity, agility, and operational rigor.
• Coach and develop team members, ensuring opportunities for growth and cross-functional collaboration.
• Manage external partners, creators, and agencies to expand creative capacity and production scale.

• Bachelor's degree in Marketing, Communications, or related field.
• 10+ years in brand marketing; 5+ years leading teams.
• Excellent communication and storytelling abilities.
• Experience in partnership development and execution, including brand collaborations and influencer marketing.
• Exceptional leadership skills with experience managing and mentoring teams.
• Proven track record of cross-functional leadership and collaboration.
• Expertise and fluency in cultural trends and the world of hoops.
• Exceptional communication and leadership skills.
• Background in culturally driven brands strongly preferred.

• A cohesive, agile, and high-performing marketing team.
• Breakthrough campaigns that generate cultural conversation, brand love, and organic growth.
• Measurable impact from brand marketing on awareness, community growth, and…