Senior Manager, Programmatic Media

Senior Manager, Programmatic Media

We are looking for a Senior Manager, Programmatic Media to help grow our programmatic media practice. This is a hands‑on and strategic role for an experienced professional with 6–8 years of programmatic buying experience, including deep knowledge of Connected TV (CTV). The ideal candidate will oversee platform partnerships, manage high‑impact programmatic campaigns, and play a key role in new business growth and team development.

This role reports into the VP of Digital Media.

• Serve as the agency’s point of contact for all programmatic media initiatives, including CTV, display, audio, and DOOH.
• Oversee and maintain relationships with major DSP partners (e.g., The Trade Desk, Amazon DSP, Simpli.fi) to ensure the agency is leveraging best practices, betas, and technology advancements.
• Manage relationships with supply‑side partners (SSPs), content providers, streaming apps, and network partners to optimize inventory quality and pricing.

• Oversee campaign strategy, setup, and optimization to meet client performance goals and KPIs, with support from junior team members.
• Provide analytical insights and actionable recommendations based on campaign data with ability to communicate them clearly to clients.

• Responsible for the programmatic response for RFPs and new business opportunities, including strategy, pricing, and presentation support.

• Develop internal training programs to upskill the media team on programmatic platforms, CTV strategies, and best practices.
• Evaluate emerging programmatic technologies and data solutions to drive innovation and performance.
• Collaborate with leadership to develop programmatic case studies and agency thought leadership materials.
• Cross‑train in other digital channels such as Search, Meta, Tik Tok, and emerging social platforms, expanding strategic influence across the full digital media mix.

• 6–8 years of programmatic media experience within an agency or in‑house marketing team.
• Proven expertise in CTV buying and programmatic media strategy with deep hands‑on experience with DSPs (The Trade Desk, Amazon DSP, and/or Simpli.fi preferred).
• Strong understanding of supply path optimization, audience targeting, and data strategy.
• Skilled in campaign performance analysis, optimization, and reporting.
• Excellent communication and presentation skills; able to translate complex data into clear insights.
• Strong organizational skills with the ability to juggle multiple clients and priorities.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.