Account Director - Influencer & Vip

Overview

CGC is a global brand building communications agency, spanning brand communications, Influencer marketing and talent representation. CGC represents the leading power brands within the beauty industry. CGC has offices in London, New York and LA. Also a partnership in the Middle East with BFore communications.

CGC NYC is looking for a dynamic Account Director supporting the Influencer & VIP side of the business. The role will need to cultivate influencer marketing experience, tracking and reporting capabilities, key organization skills, influencer relationships and ultimately work to drive sales, and maximize business performance for clients and the CGC team.

• This role supports the US communications team in implementing influencer marketing strategies for CCG NYC brands
• All brands have a strong focus on digital and social communications to drive brand awareness and visibility. This role will also help support local implementation of strategies and to harness the power of social & digital media to facilitate and inspire connections and engagement between the brands and their target audiences.
• The candidate should be data-driven, creatively and strategically driven individual with 7-10+ years’ experience in Influencer marketing/ digital media relations, ideally within the beauty / wellness / lifestyle sector
• Strong understanding of the influencer ecosystem from macro to nano and emerging influencer tribes
• A proven leader with a strong network to lead and manage the influencer team

• Cultivate and maintain a deep network of relationships with VIP’s, stylists, talent agents, and top-tier influencers
• Lead full-scale campaigns from ideation to final reporting, including contract negotiations, briefing, and budget management
• Build and maintain VIP seeding & gifting programmes for clients strategize and oversee targeted product gifting programs to ensure organic placements with high-profile individuals.
• Secure VIP attendance for brand events, red carpets, and fashion week activations
• Use current knowledge of the influencer landscape to input relevant profiles into castings for paid and organic activations across the CGC portfolio
• Research specific profiles to introduce new talent into the CGC roster, ensuring profiles meet brand objectives and reach the relevant audience demographic
• Support in maintaining individual client influencer lists, ensuring consistent core seeding to new and relevant profiles
• Share recommendations to support seasonal moments with influencers and ensure reactive seeding for relevant brands
• Support in facilitating paid influencer projects across the CGC client portfolio, from sourcing profiles to negotiating costs, writing briefs and creating post campaign overviews
• Contribute to strategic paid and organic content plans and creative ideas, building an understanding of clients and objectives across Instagram, Tik Tok and You Tube
• Be confident working with and advising on affiliate marketing and content amplification alongside client’s paid media teams
• Show strong understanding of successes and learnings post-campaign, with an ability to effectively communicate this with clients
• Support new business proposals alongside wider team, sharing creative ideas and concepts to elevate influencer strategy in a compelling way

• Share social trends and insights with team to advise team on the current social landscape, keeping up to date with platform adaptations and changes
• Support team to develop, present and implement social media strategy for clients, aligning with client marketing calendars and sharing new ideas, partnerships and concepts to elevate social channels
• Compile monthly in depth reports on social analytics and results including successes and areas for improvement to ensure consistent follower growth
• Grow and develop Tik Tok strategy across relevant clients
• Support PR team to pull together digital strategies for new business, as well as seasonal briefs for existing clients social assets. Work with the production, studio and content teams to ensure these are executed to brief and delivered on deadline
• Adap…