Product Marketing Manager

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft—making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

• Bridging the gap between Adyen’s internal product knowledge and the needs of our Platforms’ customers.
• Ensuring Platforms have the necessary resources to maximize customer adoption.

This role will require a deep understanding of our Platforms partners and their customers. You will play a key role in supporting and influencing their adoption of our payments and financial service products, including Capital, Card Issuing, and Bank Accounts. Your work will focus on creating scalable content, developing co‑marketing initiatives, and enabling our Platforms.

• Go‑to‑Market playbooks – Equip the commercial teams with ready‑to‑localize playbooks and campaigns for different target markets.
• Product launches – Lead strategic product launch programs from start to finish, driving progress through effective coordination of different work streams and stakeholder groups.
• Customer Insight – Act as the voice of the SaaS Platform customers by leveraging market research, competitive analysis, and local insights to inform product positioning and identify growth opportunities.
• Content creation – Develop a wide range of marketing materials, including website copy, blog posts, case studies, white papers, presentations, and sales enablement tools for demand generation and growth programs.
• Enable sales and partner teams – Develop and deliver training, tools, and resources to equip them with the knowledge and materials needed to effectively sell and promote Adyen’s products.

• 3–7 years of experience in B2B product/partner/customer marketing, ideally within the fintech or SaaS sectors.
• Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively.
• A proven track record of success in a fast‑paced company within a changing market, demonstrating adaptability and the ability to overcome challenges.
• A customer‑focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes.
• Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively.
• Proven track record of managing and executing global projects with measurable results.
• Excellent communication skills, with the ability to simplify complex technical concepts for various audiences.
• Self‑motivated with a hands‑on approach and the ability to meet deadlines.
• Fluent in English, both written and spoken.

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

Adyen is an equal‑opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines.