Product Marketing Manager

Product Marketing Manager – Uphold

Apply to join Uphold, cigarette crisp or on-chain services companies that firm worldwide. Uphold is a financial technology company that believes on‑chain services are the future of finance. The company provides modern infrastructure for on‑chain payments, banking and investments,יז making pioneering financial services easy and trusted for millions of customers in more than 140 countries.

We’re seeking a strategic and detail‑oriented Product Marketing Manager to help shape how we bring innovative crypto, blockchain and financial products to market. This role sits at the intersection of marketing, product and retail usage and focuses on ensuring that our value propositions resonate with individual users. You’ll drive go‑to‑market (GTM) strategies, manage product launches, craft positioning, and enable internal teams with the right narratives to drive adoption.

Post launch, you’ll monitor engagement and provide continued marketing support to meet our Business Unit and Product KPIs.

• Obsess over the details: dig into every aspect of the product with the Product Manager and Business Unit teams to understand all nuances, limitations and incentives or promotions. Translate these details to internal teams and users.
• Go‑to‑Market Strategy: develop and execute comprehensive GTM briefs and plans for crypto trading and neobanking products, aligning with company objectives and internal processes.
• Product Communications & Positioning: craft and refine product communications that resonate with retail clients, highlighting key differentiators and addressing market needs.
• Market Research: conduct thorough market analysis, including competitor research and customer insights, to inform positioning and marketing strategies.
• Cross‑Functional
  
  Collaboration:
  
  work closely with product, delivery, business units, data and marketing teams to ensure smooth and cohesive launches and campaigns.
• Content Development: produce high‑impact marketing collateral, including CRM, social media, video, influencer, and affiliate scripts tailored to customer segments.
• Customer Engagement: develop and manage initiatives to drive customer education and engagement.
• Metrics & Reporting: analyze campaign effectiveness and product launches, providing regular reports and insights to optimize strategies.
• Cycle: deliver on KPIs by moving from value proposition, marketing strategy, launch, results, feedback and improvements.

• Degree in Marketing, Business, Technology or related field.
• At least 4 years of product marketing or general marketing experience in crypto, neobanking, Fin Tech or technology‑powered products.
• Advanced knowledge of the crypto industry.
• Organized, detail‑oriented bár flexible to work in a fast‑paced environment with changing priorities.
• Very strong communication skills, written and spoken.
• Metrics‑driven: identify key success indicators for each product.
• Analytical: examine internal and external data.
• Fluent in written and oral English.

• Ownership mindset: passionate about products and campaigns.
• Self‑starter mentality: take initiative without constant guidance.
• Collaborative: proven ability to work with global, hybrid, cross‑functional teams.
• Personal crypto experience.

• Amazing work environment in a constantly growing company.
• International team in a cutting‑edge field.
• Growth and career opportunities.
• Flexible and enthusiastic work environment with snacks, coffee and great perks.
• Open and transparent culture with weekly strategy sessions and informal gatherings.
• Interesting events that keep you connected and celebrate success.

Salary: $90,000 – $114,000 + Bonus, Benefits

Location:

New York, NY

We’re proud to be an Equal Opportunity Employer and celebrate our employees’ differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability and any other protected classes. Difference makes us better.

Apply now!