Head of Marketing

Position Summary

Our client is a venture-backed auction platform startup founded by a proven entrepreneur who previously exited a company for over $1B. With more than two years of development completed and a strong global team of engineers and designers in place, the company is preparing for a soft launch in Q1 2026, beginning in the Pokémon TCG market, with plans to expand into additional verticals.

They are seeking a Head of Marketing to own and lead the marketing function end to end. This is a senior, high-impact role that combines strategic leadership with hands‑on execution, covering go‑to‑market planning, outreach, seller acquisition, social media, performance marketing, and revenue support.

The role is fully remote, with candidates required to be US-based and primarily available on Eastern Time to collaborate with leadership. Working hours are flexible; however, as the company approaches key launch milestones, the role will require occasional weekend availability. This is not a constant expectation, but flexibility during critical launch periods is essential.

Marketing Strategy & Execution

• Develop and execute the go‑to‑market strategy for the soft launch and future expansion

• Build and manage a marketing roadmap aligned with launch milestones and revenue targets

• Take full ownership of marketing performance and outcomes across all channels

• Proactively identify opportunities, risks, and gaps before they impact growth

Outreach, Seller Acquisition & Partnerships

• Lead outbound outreach to sellers, partners, and strategic collaborators

• Support early seller acquisition through direct engagement and relationship building

• Develop outreach messaging and sequences across email and social channels

• Track outreach performance and optimize conversion from contact to active sellers

Social Media & Brand Management

• Own and execute the social media strategy across relevant platforms

• Drive measurable audience growth, engagement, and brand awareness

• Ensure consistent, professional brand voice and positioning across all channels

• Use social and community engagement to build trust, credibility, and marketplace momentum

Performance Marketing & Analytics

• Oversee paid and organic marketing across Meta, Google, email, and social platforms

• Own and optimize key metrics including ROAS, CAC, LTV, MER, AOV, CTR, CVR, and churn

• Build and maintain performance dashboards using GA4, Data Studio, and attribution tools

• Lead structured testing across ads, creatives, funnels, and landing pages

Team Leadership & Collaboration

• Act as the marketing leader, managing execution resources and external partners

• Hire and scale marketing and revenue‑support roles as the company grows

• Oversee offshore or support staff, ensuring quality, accountability, and clear KPIs

• Collaborate closely with the founder (US‑based), operations lead (UK), and product and design teams

• 5+ years of experience in marketing leadership roles within eCommerce, SaaS, marketplaces, or digital product companies

• Proven ownership of go‑to‑market strategy and execution

• Demonstrated success growing social media channels and driving engagement

• Experience supporting revenue through outreach, seller acquisition, partnerships, or sales enablement

• Strong analytical mindset with hands‑on experience in performance marketing and analytics

• Self‑starter comfortable operating in fast‑paced startup environments

• Excellent communication skills and experience working across multiple time zones

• Must be based in the US (Eastern Time)

• Experience with auction platforms, collectibles, or niche marketplaces

• Background in building and managing distributed or remote marketing teams

• Experience launching consumer‑facing digital products from beta to scale

• Competitive monthly compensation of $5,500–$7,500, negotiable based on experience

• Direct collaboration with a proven founder at a critical growth stage

• High‑impact leadership role with ownership of marketing strategy, execution, and team growth

• Remote‑first environment with flexible working hours and a collaborative global team