Senior Director of Brand Marketing

Location:

Downtown New York, NY (Hybrid, 3+ days in office per week)

Feel Good Foods, Inc. is the leading gluten-free, natural, frozen appetizers and breakfast brand, offering a wide range of delicious, chef-inspired foods for everyone to enjoy. We prioritize the taste and integrity of our products and the trust of our consumers.

We are a rapidly growing team headquartered in downtown Manhattan, home to a friendly, lively, and innovative office environment. We offer competitive benefits, including 80% coverage for medical/dental / vision and a Discretionary Time Off policy. We prioritize the well-being of our employees, providing allowances for wellness and training & development, and keeping our office stocked with premium snacks.

We are seeking a seasoned, thoughtful, and decisive Senior Director of Brand Marketing to own how Feel Good Foods shows up in the world. In this role, you will serve as the central steward of the brand, responsible for ensuring clarity, intention, and excellence across everything we put into the world, especially in moments that matter most. You’ll help translate leadership vision into consistent brand standards, guide high-visibility initiatives, and raise the bar on how we present ourselves to consumers, partners, retailers, and the broader cultural conversation.

You will report to the Sr Director of Marketing & Strategy, and work closely with the Marketing Manager, agency partners, and cross-functional leaders to shape brand initiatives, creative direction, and high-impact moments. Some days you’ll be pressure-testing a PR opportunity or partnership idea; others you’ll be reviewing sell sheets, website flows, or influencer kits to ensure they reflect who we are and where we’re going.

This is not an execution-first social media manager role or a tactical marketing operations role, but rather a senior brand role for someone who thrives on judgment, taste, and ownership, who can anticipate needs early, make confident decisions, and help a fast-growing brand move quickly without losing polish or coherence. If you’re energized by protecting and elevating a brand, spotting what’s missing before it becomes a problem, and ensuring a company consistently shows up in the right way, this role offers both impact and influence.

• Act as the internal owner of how Feel Good Foods shows up, serving as the brand gatekeeper for major initiatives, moments, and materials before they go live
• Establish and uphold clear brand principles that guide decisions across teams and partners
• Make confident tradeoffs when creative, commercial, or operational priorities collide
• Pressure-test brand decisions with a clear point of view:
  Does this feel earned, interesting, and true to who the brand wants to be?

• Lead the evolution of Feel Good Foods’ brand toolkit across consumer and commercial touchpoints, in close partnership with the Marketing Manager
• Shape and upgrade key assets, including sell sheets, website flow, email design, trade show materials, influencer kits, point-of-sale assets, and broker and retailer-facing materials
• Ensure all materials ladder up to a clear annual brand plan (that you’ll own) and reinforce positioning, priorities, and growth goals
• Raise the bar on taste and storytelling so materials feel confident, modern, and culturally relevant rather than overly polished or corporate

• Get involved upstream on high-visibility moments such as PR, partnerships, influencer activations, packaging refreshes, and one-off opportunities
• Identify and address brand, reputational, or operational risks early, preventing late-stage surprises and rework
• Drive fast alignment, document decisions, and ensure clarity on what is and isn’t being done
• Spot opportunities for earned media, unexpected moments, and brand buzz while there is still time to act on them

• Own high-impact brand initiatives and moments that demand elevated polish, care, and cultural relevance
• Partner with agencies and PR teams to…