Senior Manager, Content Marketing

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Maven is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven’s award‑winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven’s end‑to‑end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs.

Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and Fortune Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, Step Stone Group, Icon Ventures, and Lux Capital.

To learn more about Maven, visit us at

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennia ls (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is seeking a strategic and creative Senior Manager, Content Marketing to lead the development and execution of high‑impact content strategies that drive awareness, engagement, and pipeline growth. This pivotal role partners closely with our Growth Marketing, Sales, and Communications teams to design and deliver content that converts — from thought leadership and demand‑generation campaigns to sales‑enablement assets. You’ll operate as both a strategic architect and a hands‑on content creator, crafting compelling narratives and executing across multiple formats including blogs, eBooks, webinars, and video.

• Architect and execute comprehensive content strategies that align with Maven’s growth priorities, demand‑generation campaigns, and sales objectives.
• Partner with Growth Marketing to map content to the buyer journey, from top‑of‑funnel awareness through conversion and retention.
• Ensure alignment across all content touchpoints to deliver a consistent, conversion‑focused narrative.
• Write and edit engaging, conversion‑oriented content across blogs, whitepapers, eBooks, case studies, email campaigns, and sales assets.
• Develop and script video content such as promotional videos, customer stories, webinars, and short‑form clips for social and paid campaigns.
• Collaborate with design and web development teams to build and optimize digital and web experiences, landing pages, interactive tools, and campaign microsites, ensuring that content strategy, storytelling, and user experience work together to drive conversion.
• Repurpose existing content into new formats to maximize reach and effectiveness (e.g., turning webinars into blog posts, long‑form pieces into short‑form social content).
• Collaborate with internal subject matter experts, clinical leaders, and the sales team to develop narratives that translate Maven’s outcomes and ROI into compelling business value.
• Partner with design, product marketing, and paid media teams to ensure cohesive campaign execution and brand consistency.
• Oversee external writers, editors, and freelancers as needed to scale content production.
• Analyze content performance metrics to continuously optimize for engagement, lead quality, and pipeline impact.
• Own on‑site SEO strategy, including keyword planning, on‑page optimization, and collaboration with the web and design teams to improve site performance and user experience.
• Stay at the forefront of content marketing trends, leveraging AI tools and emerging formats to increase production efficiency and storytelling impact.

• 7–10+ years of…